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Feb 13

Search Engine Journal (Matt Southern)

read The Top Reasons Consumers Follow and Engage With Brands on Social Media by @MattGSouthern A new study reveals the real reasons why consumers follow brands on social media.The post The Top Reasons Consumers Follow and Engage With Brands on Social Media by @MattGSouthern appeared first on Search Engine Journal.
Feb 12

Search Engine Journal (Matt Southern)

read Paid Search Spend Grows 10% Globally Year-Over-Year by @MattGSouthern A new report on digital advertising in Q4 2018 reveals that paid search spend grew 10% year-over-year.The post Paid Search Spend Grows 10% Globally Year-Over-Year by @MattGSouthern appeared first on Search Engine Journal.
Feb 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: February 12, 2019 Here is a recap of what happened in the search forums today...
Feb 12

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

read Analyst: 8 billion voice assistants by 2023 Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. Please visit Search Engine Land for the full article.
Feb 12

Quick Sprout (Lars Lofgren)

read The 5 Best WordPress Cache Plugins – (Winter 2019 Review) How fast is your website? You might think your website is fast — but how fast is fast enough? You may be surprised that 47% of Internet users expect web pages to load in two seconds or less and they mean it: 40% of people will abandon websites that don’t load within three seconds. That’s [click to continue...]
Feb 12

Référencement naturel, écriture de contenu web, audience du net, entreprises et web (Tubbydev)

read Manque de mentions légales: et encore quelques exemples tranquilles Pour un manque de mentions légales, vous pouvez vous retrouver au 36 rue du Bastion Porte de Clichy et ensuite au Tribunal pour et ceci MEME si le site ne... ...Tubbydev: web , développement, audience et référencement, blogs et entreprises
Feb 12

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read SearchCap: Google Ads click share, shopping ads & more Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Feb 12

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Ginny Marvin)

read For retail advertisers, Shopping ads continue to overshadow text ads Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies. Please visit Search Engine Land for the full article.
Feb 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: Do Not Flip Between Index & Noindex on URLs Too Frequently This is probably common sense to all the readers here, but you should likely not add a noindex and remove the noindex on specific URLs often or heck, even infrequently. It will confuse Google, slow Google down in terms of seeing if that page should be indexed again in the future and will result in that page not always doing well in search.
Feb 12

RESONEO (equipe-seo)

read Google Search Console : des changements majeurs pour le suivi SEO Les données de clics et d’impression des URLs non canoniques sont désormais attribuées par Google aux URLs canoniques, rétroactivement à partir du mois de janvier 2018. Avec cet énième changement dans la Search Console, Google affiche son souhait d’harmoniser ses fonctionnalités, notamment pour les rapports AMP et mobile. La Google Search Console, l’un des outils les […]
Feb 12

Search Engine Journal (Chuck Price)

read How to Become an SEO Expert: A Guide to FREE Online SEO Training by @ChuckPrice518 Here's a list of FREE training resources you can use to learn in-demand SEO skills and techniques.The post How to Become an SEO Expert: A Guide to FREE Online SEO Training by @ChuckPrice518 appeared first on Search Engine Journal.
Feb 12

Search Engine Journal (Jenny Halasz)

read Are Dedicated Location Pages the Best SEO Option for SMEs? by @jennyhalasz Here are some options for SMEs that want to promote their business outside their home locationThe post Are Dedicated Location Pages the Best SEO Option for SMEs? by @jennyhalasz appeared first on Search Engine Journal.
Feb 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Trending Icon On People Carousel A year ago Google began showing what people are trending in Google search. I am not sure if this next one is new, but Grant Oster shared a screen shot of Google showing a trending icon on the "more people" carousel. See the blue trending icon at the top left of Andre Iguodala?
Feb 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Will Google's Indexing API To Allow All Content Types? As you know, the Google Indexing API only is reserved for job posting URLs and live stream events. But that might change as we have been speculating for a while. Gary Illyes from Google in his Reddit AMA also mentioned that Google is testing this as well.
Feb 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: Media Search Overlooked By Publishers This is the second time a Googler said that SEOs, webmasters, publishers should be paying more attention to image search and video search. John Mueller said it a couple weeks ago and now Gary Illyes said it last Friday.
Feb 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read US Army Posting The Colors At Google
Feb 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Again: Sharing IP Addresses For Multiple Sites Is Okay This topic goes back ages, but for some reason John Mueller from Google said again in a Google Webmaster Help thread that it is perfectly fine and doesn't hurt you in Google search to share an IP address on the same server with other web sites.
Feb 12

Tout sur le Webmarketing pour PME et TPE (Siobann Olivier)

read 5 outils de communication digitale indispensables à votre PME Pas besoin d’être un expert pour communiquer sur internet. Il vous suffit simplement de connaître et de maîtriser quelques outils digitaux destinés à asseoir votre présence et votre influence. C’est grâce aux moyens de communication suivants que vous parviendrez à vous faire connaître de vos prospects en ligne et ainsi développer l’activité de votre PME. […] L’article 5 outils de communication digitale indispensables à votre PME est apparu en premier sur Neocamino.
Feb 12

Webmarketing & co'm (Invité)

read Comment construire un article de blog qui « déchire »? Les blogueurs s'arrachent souvent les cheveux pour être sûrs d'écrire des articles qui ont du succès auprès de leur lectorat. Pour cela, navré si j'en déçois certains, mais choisir un sujet d'article sur une intuition, ou par rapport à ce ... Cliquez sur le titre pour la suite...
Feb 12

Search Engine Journal (Pauline Jakober)

read Why You Can’t Build a Successful PPC Program in Just a Few Hours by @GrpTwentySeven Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple.The post Why You Can’t Build a Successful PPC Program in Just a Few Hours by @GrpTwentySeven appeared first on Search Engine Journal.
Feb 12

Get Elastic Ecommerce BlogGet Elastic Ecommerce Blog (Kristin Schepici)

read How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform By making the move to an API-driven headless commerce solution, Johnstone Supply was able to build what they want, when they want. The post How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform appeared first on Get Elastic Ecommerce Blog.
Feb 12

Online Marketing Blog (Nick Nelson)

read Tip of the Iceberg: A Story of Trust in Marketing as Told by Statistics “Step up on the railing. Hold on, hold on. Keep your eyes closed.” Jack is holding Rose around her waist, cautiously lifting her up to the Titanic’s bow. “Do you trust me?” He was a stranger up until days earlier, but still, her response is almost instantaneous. “I trust you.” Moments later, Rose opens her eyes and she’s flying, arms outstretched as the mighty liner propels her forward. She and Jack hold hands; they kiss. Celine Dion’s music wafts in the background. Teenage boys in the theater
Feb 12

Osez les stratégies gagnantes ! (Patrice Decoeur)

read Comment choisir son agence Google Adwords ? L’article Comment choisir son agence Google Adwords ? est apparu en premier sur Succes Marketing.
Feb 12

Search Engine Journal (Roger Montti)

read Role of Context in Outbound Links for High Ranking SEO by @martinibuster Optimize your outbound links for SEO and avoid getting a penalty.The post Role of Context in Outbound Links for High Ranking SEO by @martinibuster appeared first on Search Engine Journal.
Feb 12

Moz Blog (TheMozTeam)

read The Basics of Building an Intent-based Keyword List Posted by TheMozTeamThis week, we're taking a deep dive into search intent. The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your ve
Feb 12

SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies (Adrian Cojocariu)

read Are Web Directories Still Relevant for SEO in 2019? Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates? Well, as Head of Web SPAM at Google John Mueller said, “in general, no”. But the key words in that answer […] The post Are Web Directories Still Relevant for SEO in 2019? appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.
Feb 12

Search Engine Journal (Amy Hebdon)

read Are Dedicated Landing Pages Hurting Your Conversion Rate? by @amyppc These examples demonstrate how focusing on page elements, rather than people, can cause your campaigns to end in disaster.The post Are Dedicated Landing Pages Hurting Your Conversion Rate? by @amyppc appeared first on Search Engine Journal.
Feb 12

Webmarketing & co'm (Camille Duflot)

read Les secrets pour réussir un entretien d’embauche En moyenne, les recruteurs reçoivent entre 80 et 100 candidatures pour un poste à pourvoir. Si vous avez passé la première étape des candidatures, et que vous avez un entretien d’embauche, il s’agit d’un premier bon point ! Pour continuer ... Cliquez sur le titre pour la suite...
Feb 12

Arobasenet.com (noreply@blogger.com (Noel Nguessan))

read LinkedIn Live ou la vidéo en direct de LinkedIn LinkedIn, le réseau social professionnel aux 600 millions d’utilisateurs à l'échelle mondiale, déclare que la vidéo est le format de contenu dont la croissance est la plus rapide sur sa... ---
Feb 12

Agence web 1min30, Inbound marketing et communication digitale à Paris (Yann Schimmer)

read Le full remote, une pratique à mettre en place ? Vous souhaitez repenser l’organisation du travail au sein de votre société ? Votre mode de fonctionnement actuel n’exige pas des bureaux fixes pour vos collaborateurs ? Et si vous passiez […]
Feb 12

Actualité Abondance (Olivier Andrieu)

read Correcteur orthographique et SEO (1ère partie) – Vidéo SEO numéro 113 Faut-il traiter les fautes d'orthographe et de frappe en SEO alors que Google propose un correcteur pour les requêtes mal saisies ? Parfois oui, parfois non. Découvrez comment les gérer dans notre vidéo de la semaine. On connait tous le correcteur orthographique de Google, qui va proposer une suggestion de requête si les algorithmes du […] L’article Correcteur orthographique et SEO (1ère partie) – Vidéo SEO numéro 113 est apparu en premier sur Abondance.
Feb 12

Search Engine Journal (Supermetrics)

read How to Turn Excel into a Powerful Marketing Reporting Tool by @Supermetrics Creating Excel reports doesn't have to be tedious. Learn a powerful way to produce more streamlined marketing reports with Excel.The post How to Turn Excel into a Powerful Marketing Reporting Tool by @Supermetrics appeared first on Search Engine Journal.
Feb 12

Search Engine Journal (Matt Southern)

read Google: Syndicated Content May Outrank the Original Source by @MattGSouthern Google's John Mueller advises site owners that when content is syndicated elsewhere it may outrank the original source.The post Google: Syndicated Content May Outrank the Original Source by @MattGSouthern appeared first on Search Engine Journal.
Feb 12

Search Engine Journal (Matt Southern)

read Google Pushes Back Parallel Tracking for Display & Video Campaigns to May 1st by @MattGSouthern Google Ads is now expanding parallel tracking to Display and Video campaigns on May 1st.The post Google Pushes Back Parallel Tracking for Display & Video Campaigns to May 1st by @MattGSouthern appeared first on Search Engine Journal.
Feb 12

Moz Blog (Ben_Fisher)

read Do Businesses Really Use Google My Business Posts? A Case Study Posted by Ben_FisherGoogle My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets Google’s guidelines, your Google My Business profile can help give your company FREE exposure on Google’s search engine. Not only can potential custome
Feb 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: February 11, 2019 Here is a recap of what happened in the search forums today...
Feb 11

Search Engine Journal (Matt Southern)

read Google Ads is Bringing Click Share to Search Campaigns by @MattGSouthern Google Ads has begun rolling out click share for search campaigns.The post Google Ads is Bringing Click Share to Search Campaigns by @MattGSouthern appeared first on Search Engine Journal.
Feb 11

Julien Coquet - Negligible Quantities - blog web analytics (Julien Coquet)

read Filtrer les rapports de langages dans Google Analytics Avez-vous déjà consulté un rapport de langue des utilisateurs dans Google Analytics? Avez-vous, vous aussi, été dérouté(e) par toutes ces valeurs bizarres qui se ressemblent toutes? Cet article vous montre comment rationaliser ces codes langues pour les rendre lisibles – ou en tout cas vous mettre sur le bon chemin 🙂 Voyons voir quelle langue […] The post Filtrer les rapports de langages dans Google Analytics appeared first on Negligible Quantities - a blog by Julien Coquet.
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Ginny Marvin)

read Google Ads bringing click share to Search campaign competitive metrics The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful. Please visit Search Engine Land for the full article.
Feb 11

PressMyWeb | web 2.0, emarketing, ecommerce, nouvelle technologie (Charles)

read Envisagez l’évolution de votre entreprise autrement grâce au change management De grandes modifications sont nécessaires afin de développer votre entreprise ou la faire évoluer ? Ces bouleversements ne sont pas toujours aisés à appréhender pour vos équipes et le fonctionnement des différents bureaux. Pour vous faciliter la tâche, le change management est une solution particulièrement appropriée. Une meilleure gestion des changements Le change management est...
Feb 11

Quick Sprout (Lars Lofgren)

read Best Form Plugin WordPress – (Review Updated For Winter of 2019) How can your website visitors contact you? It’s a simple question, yet I see so many sites with complex solutions. Take a moment to put yourself into the shoes of a user navigating your website. For one reason or another, they have decided they want to reach you. This person shouldn’t be forced to find [click to continue...]
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read SearchCap: Bing Ads targets, Google AMA & Google Maps AR Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

read Is Google Maps what augmented reality has been waiting for? AR walking directions could be a breakthrough application for the industry. Please visit Search Engine Land for the full article.
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Ginny Marvin)

read Bing Ads multiple language targeting: What you need to know There are important nuances to ensuring your ads reach users in the languages they understand. Please visit Search Engine Land for the full article.
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Digital Marketing Depot)

read Updated for 2019! ‘Enterprise SEO Platforms: A Marketer’s Guide’ Learn about the latest SEO trends. Please visit Search Engine Land for the full article.
Feb 11

Search Engine Journal (Dave Davies)

read Top 3 New(ish) PPC Features to Increase Your Paid Search ROI by @beanstalkim Check out these three Google and Bing Ads features and tips on how you can use them right now.The post Top 3 New(ish) PPC Features to Increase Your Paid Search ROI by @beanstalkim appeared first on Search Engine Journal.
Feb 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Auto Opting Businesses Into Google Assistant Calls Over Duplex Google has a setting in Google My Business to allow or disallow hone calls from Google Assistant to your business. It launched as a beta last October and became a setting around then as well in the Google My Business dashboard. Now it seems that all old and new business have the setting checked on by default.
Feb 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Hints The Page Google Shows For The Duplicate Content Cluster Gains Signals Gary Illyes from Google dropped a hint around if signals from other pages in a duplicate content cluster gets passed to the one Google shows in their search results. It is not clear in his response, which is by design but he said "generally the page in a dup cluster that shows up in the results will see more benefits."
Feb 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google's Kings Cross Building Construction
Feb 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Search Ranking Factors Include "Pornyness" I know Gary Illyes from Google is going to roll his eyes when he sees this post, but I find it funny and I want to share what he wrote on this Reddit AMA regarding Google's ranking factors. He was asked to share some more search ranking factors, and one that he shared was "Pornyness."
Feb 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Shows Video Grid Format In Mobile Search Results With Up To 8 Videos Google is showing videos in a grid format in the mobile Google search results between 2 and 8 videos for a single search results page. I was notified by multiple SEOs this morning of the user interface, I believe it is fairly new.
Feb 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: There Is No Internal Linking Over Optimization Penalty Gary Illyes from Google in his AMA said that Google does not have an internal linking over optimization penalty. He went on to say, in his Gary tone, "you can abuse your internal links as much as you want AFAIK."
Feb 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Posts Content Now In Some Google Local Listings Dave DiGregorio posted screen shots of content from a local business's Google Posts content showing up in the local listings, including the local knowledge panel and local pack listings. This gives more exposure to the Google Posts content and possibly the listing.
Feb 11

ConseilsMarketing.fr (Frederic Canevet)

read L’emailing est-il mort ? Découvrez les 3 outils qui vont soutenir vos campagnes d’emailings ! L’email est mort ! Cette affirmation, je l’ai entendue 100 fois, et 100 fois je l’ai répété : non, l’email reste LE canal N°1 pour faire des ventes, car c’est la seule adresse fixe où l’on peut pousser de l’information. Pourtant, depuis peu ce n’est plus 100% vrai, les campagnes d’emailing ne sont plus les seuls […]The post L’emailing est-il mort ? Découvrez les 3 outils qui vont soutenir vos campagnes d’emailings ! appeared first on ConseilsMarketing.com.
Feb 11

Search Engine Journal (Jon Clark)

read The Top 10 Skills Every Successful Social Media Manager Should Have by @jonleeclark Want to be a social media manager? The best social media managers will have a combination of these 10 skills.The post The Top 10 Skills Every Successful Social Media Manager Should Have by @jonleeclark appeared first on Search Engine Journal.
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Anthony Atkins)

read Back to basics: What does ‘long-tail’ keyword really mean? The definition of long-tail keywords is not synonymous with the number of words typed into the search query, but rather the search volume they produce. Here’s how it works. Please visit Search Engine Land for the full article.
Feb 11

Webmarketing & co'm (Paul-Louis Valat)

read Agences : 5 bénéfices du Social Listening pour vos clients Face à un marché de plus en plus compétitif, l’étendue des responsabilités des agences de communication a grandement évolué. De l’analyse de la concurrence à la mesure du retour sur investissement en passant par les relations presse et ... Cliquez sur le titre pour la suite...
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Damian Rollison)

read Optimizing content for voice search and virtual assistants for a competitive edge Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns. Please visit Search Engine Land for the full article.
Feb 11

Search Engine Journal (Brent Csutoras)

read From Pageviews to People: Don’t Just Drive Traffic, Drive Customers [Webinar] by @brentcsutoras Join this webinar and learn how to create a long-term content strategy focused on customer acquisition instead of eyeballs.The post From Pageviews to People: Don’t Just Drive Traffic, Drive Customers [Webinar] by @brentcsutoras appeared first on Search Engine Journal.
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works. Please visit Search Engine Land for the full article.
Feb 11

Get Elastic Ecommerce BlogGet Elastic Ecommerce Blog (Matt Bishop)

read Leveraging microservices for your business, Part 2: The good and the bad This article reviews the benefits and difficulties with a microservice architecture. While avoiding the "anti-patterns" and horror stories that are prevalent while sticking to the architecture qualities themselves. The post Leveraging microservices for your business, Part 2: The good and the bad appeared first on Get Elastic Ecommerce Blog.
Feb 11

Moz Blog (SamuelMangialavori)

read How to Identify and Tackle Keyword Cannibalisation in 2019 Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the canniba
Feb 11

Online Marketing Blog (Lane Ellis)

read 10 Free Online Courses to Optimize Your Marketing Skills The post 10 Free Online Courses to Optimize Your Marketing Skills appeared first on Online Marketing Blog - TopRank®.
Feb 11

distilled » Blog (Sam Nemzer)

read How to Estimate the Total Available Organic Search Traffic for a Website Whether you’re expanding an existing business into a new market, bringing out a new product range, or building a brand new website from scratch, a key question you’ll need to answer is how much organic search traffic is reasonable to expect, and what the ceiling on that number might be. Continue reading >>
Feb 11

Search Engine Journal (Roger Montti)

read Google’s John Mueller on Best Site Structure by @martinibuster John Mueller discusses how site architecture helps Google understand the meaning of a website and its pages.The post Google’s John Mueller on Best Site Structure by @martinibuster appeared first on Search Engine Journal.
Feb 11

ConseilsMarketing.fr (Frederic CANEVET)

read Comment trouver un bon slogan ? Dans cet article vous allez apprendre à écrire un bon slogan, je vais vous donner 13 conseils à appliquer pour trouver le bon slogan pour votre entreprise. Powerlines et Slogans… Qu’est-ce qu’une Powerline ? D’après le livre de Steve Cone, une Powerline c’est un slogan si puissant qu’il a traversé l’épreuve du temps, a transformé des […]The post Comment trouver un bon slogan ? appeared first on ConseilsMarketing.com.
Feb 11

Search Engine Journal (Joseph Robison)

read The 20-Minute Technical SEO Workweek by @josephrobison Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.The post The 20-Minute Technical SEO Workweek by @josephrobison appeared first on Search Engine Journal.
Feb 11

The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. (Brian Peters)

read The 10 Top Social Media Tools Brands are Using to Succeed in 2019 Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. Tools […]
Feb 11

Webmarketing & co'm (Guillaume Guersan)

read Blogueurs : 5 conseils + 1 bonus pour réussir sa stratégie d’articles sponsorisés L’avènement des réseaux sociaux a vu naître ceux qu’on appelle influenceurs, ou blogueurs. Leur point commun ? Avoir créé des communautés de dizaines, voire des centaines de milliers de fans, inspirés par leur mode de vie, avec qui ils ... Cliquez sur le titre pour la suite...
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

read How to choose a location data provider More than 20 questions to ask location-intelligence companies. Please visit Search Engine Land for the full article.
Feb 11

Internet-formation : blog (Mathieu Chartier)

read Snapchat dresse son bilan de 2018 avec des pertes réduites… Snapchat a publié son dernier rapport trimestriel de 2018, qui permet de dresser le bilan de l'année passée. Si le nombre d'utilisateurs a globalement stagné, les finances semblent être en voie de rédemption, malgré des pertes encore significatives. Cela peut se comparer avec Instagram, son plus gros concurrent direct au bilan plutôt flatteur, alors est-ce de bonne augure pour la suite de Snapchat ? [...]
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Aleh Barysevich)

read 3 easy internal linking strategies for keywords with different search volumes Contributor Aleh Barysevich breaks down three strategies you can use to boost the effectiveness of your internal link building campaigns to fulfill specific SEO-related goals. Please visit Search Engine Land for the full article.
Feb 11

Stone Temple Consulting - Digital Marketing Excellence (Mark Traphagen)

read Why Content Marketing Works (and How) – Here’s Why #201 More companies than ever are using content marketing, but do we have any proof that it actually works? In this episode of our award winning Here’s Why digital marketing video series, Mark Traphagen shares some interesting stats from a study that show just how effective content marketing can be in bringing in and retaining customers.... Read More >
Feb 11

Arobasenet.com (noreply@blogger.com (Noel Nguessan))

read 40% des membres LinkedIn visitent chaque jour le réseau social LinkedIn a publié un ebook pour les gestionnaires de médias sociaux qui contient une liste actualisée des statistiques concernant la plate-forme. Lire la suite » ---
Feb 11

Agence web 1min30, Inbound marketing et communication digitale à Paris (Gabriel Dabi-Schwebel)

read Le marketing automation est-il suffisamment humain ? On lit beaucoup sur les réseaux sociaux qu’il faut remettre de l’humain dans le marketing. À force de parler notre jargon en anglais, de mettre en place des stratégies automatiques […]
Feb 11

Actualité Abondance (Olivier Andrieu)

read Goossips : Rankbrain, UX et Sandbox Quelques infos sur Google et son moteur de recherche, glanées ici et là de façon officieuse ces derniers jours, avec au programme cette semaine quelques réponses à ces angoissantes questions : A quoi sert l'algorithme Rankbrain et prend-il en compte des critères d'UX ? La sandbox, défavorisant des pages nouvellement créées, existe-t-elle ? Voici une […] L’article Goossips : Rankbrain, UX et Sandbox est apparu en premier sur Abondance.
Feb 11

ConseilsMarketing.fr (Frederic Canevet)

read Spécial Responsable de l’Expérience Client : par où commencer pour améliorer l’Expérience Client ? Prendre un poste de Responsable de l’Expérience Client est un véritable challenge, la mission nécessitant d’avoir à la fois une vision transversale, sans forcément avoir de lien hiérarchique, mais aussi d’avoir une sensibilité client, tout en pensant “business” et métier. Le challenge, compte tenu de l’étendue du poste et du spectre des actions possible à […]The post Spécial Responsable de l’Expérience Client : par où commencer pour améliorer lR
Feb 11

Webmarketing et webmastering (Maurice Largeron)

read Checklist de Lancement de Campagne Google Ads : 15 points à vérifier L’article Checklist de Lancement de Campagne Google Ads : 15 points à vérifier est apparu en premier sur Formation webmarketing.
Feb 11

Moz Blog (KameronJenkins)

read Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape Posted by KameronJenkinsWhen your target is constantly moving, how can you keep your clients informed and happy?Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t be shy! Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on. It can be tiring trying to keep up with a constantly moving target, but it doesn’t even stop there. SEOs must also explain tho
Feb 10

Search Engine Journal (Matt Southern)

read Google’s Gary Illyes Urges SEOs to Stick to the Basics by @MattGSouthern More than once during his recent AMA on Reddit, Google's Gary Illyes advised SEOs to stick to the basics.The post Google’s Gary Illyes Urges SEOs to Stick to the Basics by @MattGSouthern appeared first on Search Engine Journal.
Feb 10

Search Engine Journal (Matt Southern)

read Google Images & Video Search Have “Massive Potential,” Often Overlooked by SEOs by @MattGSouthern According to Google's Gary Illyes, image and video search are most often overlooked, and SEOs should be paying more attention.The post Google Images & Video Search Have “Massive Potential,” Often Overlooked by SEOs by @MattGSouthern appeared first on Search Engine Journal.
Feb 10

Search Engine Journal (Kristine Schachinger)

read Yes, Facebook’s ’10 Year Challenge’ WAS Just a Harmless Meme by @schachin The meme may have been harmless, but here's why Facebook's facial recognition software is anything but harmless fun.The post Yes, Facebook’s ’10 Year Challenge’ WAS Just a Harmless Meme by @schachin appeared first on Search Engine Journal.
Feb 10

ConseilsMarketing.fr (Frederic Canevet)

read Comment créer un blog WordPress avec ionos.fr ? Voici un tutorial où je vous explique comment installer pas à pas un blog WordPress avec Ionos.fr (ex 1and1.fr) Grâce à cette vidéo, vous aller apprendre à créer un site (blog, landing page…) avec Ionos.fr. Voici les outils que j’ai utilisé pour créer le blog : – Un hébergement pour installer le blog et la […]The post Comment créer un blog WordPress avec ionos.fr ? appeared first on ConseilsMarketing.com.
Feb 10

Search Engine Guide : Small Business Search Marketing

read How to Float to the Top: A Local Plumbers Guide to SEO by Robert Clough Take out your plumber marketing checklist. You have a website with effective and responsive design. You created social media pages and are active on them. And you created your Google My Business page so Google recognizes your business. Is that everything? Nope -- you're missing a crucial digital marketing strategy. That strategy is SEO. How are your clients finding your business? They go on Google and search for relevant terms. You have to ensure your business is appearing
Feb 10

Blog Business / WebMarketing / Management (Matthieu)

read 100 questions auxquelles vos données clients doivent pouvoir répondre Connaitre ses prospects & clients est un des facteurs clés de succès du marketing. Dans le business moderne, ce qui change la donne, c’est l’abondance des données que les entreprises collectent, notamment lorsqu’elles vendent en ligne. Ainsi lorsque l’on fait [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Feb 10

Search Engine Journal (Matt Southern)

read Google: Hreflang Not a Ranking Signal, But Will Drive Targeted Traffic by @MattGSouthern Google's Gary Illyes clarified the hreflang attribute is not a ranking signal, though it will result in more targeted traffic.The post Google: Hreflang Not a Ranking Signal, But Will Drive Targeted Traffic by @MattGSouthern appeared first on Search Engine Journal.
Feb 09

Search Engine Journal (Matt Southern)

read Google to Introduce Job Posting Markup for Remote Jobs by @MattGSouthern Google will soon be rolling out the ability for companies to highlight postings for remote jobs in search results.The post Google to Introduce Job Posting Markup for Remote Jobs by @MattGSouthern appeared first on Search Engine Journal.
Feb 08

Search Engine Journal (Matt Southern)

read Google Search Console’s Inspect URL Tool is Only Useful for Webpages by @MattGSouthern Google's John Mueller has advised that the new inspect URL tool in Search Console is only useful for webpages.The post Google Search Console’s Inspect URL Tool is Only Useful for Webpages by @MattGSouthern appeared first on Search Engine Journal.
Feb 08

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: February 8, 2019 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Feb 08

LIJE Creative (Jérôme)

read Prestashop : créer un produit en PHP Ce bout de code est à la base inclus dans une boucle qui créée plusieurs produits. Je stocke les données ... Lire la suite
Feb 08

Search Engine Journal (Matt Southern)

read 40% of LinkedIn Members Visit the Site Every Day, Engagement is up 60% by @MattGSouthern LinkedIn has released an ebook for social media managers that contains an updated list of stats about the platform.The post 40% of LinkedIn Members Visit the Site Every Day, Engagement is up 60% by @MattGSouthern appeared first on Search Engine Journal.
Feb 08

Get Elastic Ecommerce BlogGet Elastic Ecommerce Blog (Joseph Brannon)

read Embracing mobile commerce: 6 ways to optimize With many shoppers starting and ending their shopping journey on mobile, it is imperative that businesses optimize for mobile commerce. The post Embracing mobile commerce: 6 ways to optimize appeared first on Get Elastic Ecommerce Blog.
Feb 08

PressMyWeb | web 2.0, emarketing, ecommerce, nouvelle technologie (Charles)

read #Interview #entrepreneur #Watinyoo ou comment produire de la chaleur avec de l’énergie renouvellable Pouvez-vous vous présenter, votre équipe et présenter votre startup ? Je m’appelle Armand MENARGUES, avec Jeremy MARGEL, nous avons créé WATINYOO. Nous proposons un concept de production et gestion de chaleur utilisant essentiellement des énergies renouvelables disponibles localement. Notre concept s’inscrit dans la création de réseaux de chaleur intelligents (smartgrids thermiques). Nous stockons de l’eau...
Feb 08

Quick Sprout (Lars Lofgren)

read Best WordPress Backup Plugin – (Review Updated For Winter of 2019) Imagine waking up one morning only to discover an error with your WordPress administrative dashboard. You contact your web hosting company, and they inform you that the website crashed — the handiwork of a hacker. In addition to missing out on website traffic and sales, you also lost your databases and website content. Now what? You [click to continue...]
Feb 08

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Search Console Is Down Right Now (Update: It Is Back Now) Right now, if you try to access Google Search Console you will get a 404 page not found error. This is not intentional, something is wrong and Google is working on the fix...
Feb 08

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Search Buzz Video Recap: Google Algorithm Update, Search Console Analytics Consolidation & Bing To Slow Crawling This week I published the monthly Google webmaster report summarizing the past month of changes in search with Google. Google may have done a search ranking algorithm update yesterday...
Feb 08

Get Elastic Ecommerce BlogGet Elastic Ecommerce Blog (Kristin Schepici)

read Shoptalk: what to know before you go Get Elastic combed through this year’s Shoptalk schedule to recommend where retailers and brands need to focus their attention. The post Shoptalk: what to know before you go appeared first on Get Elastic Ecommerce Blog.
Feb 08

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read SearchCap: Google XML sitemaps, Amazon ads & more Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Feb 08

Search Engine Guide : Small Business Search Marketing

read 8 Low Cost Marketing Ideas That Will Work for Any Business by Robert Clough Starting and running a business can get very costly. There are a lot of expenses to consider that can easily put you behind if you don't try to find some free or low-cost ways to manage them. Marketing is definitely one of those things where the fees can pile up very quickly. However, there is a way to save yourself and avoid digging a financial hole. Consider using a little creativity to apply methods for advertising your business that requires little to no investment and
Feb 08

Agence web 1min30, Inbound marketing et communication digitale à Paris (Maxime Kgozien)

read Découvrez notre nouveau format YouTube ! Marketing : Est-il dangereux de le négliger ou non? Oyez, oyez ! Après plusieurs semaines passées à réfléchir sur la question, une multitude de réunions interminables, de nombreuses pauses café à évoquer le sujet et des heures entières à […]

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