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Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread Daily Search Forum Recap: February 14, 2020 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread Search Buzz Video Recap: Google February Search Update; Local Update & Keywords, Bing Clarifying Questions, Review Snippets & Google Partner Program Changes This was a busy week; we had a big Google search ranking algorithm update that Google didn't fully confirm but it maybe was a bug that Google reversed, it is hard to say, I explain it all in the video. There may have been a Google local search...
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread I Don't Recognize One Person On This Google Search Relations Team
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread Google Responds To February 2020 Update Saying "We Do Updates All The Time" Danny Sullivan from Google responded to numerous questions about the unconfirmed Google February update early this morning saying "We do updates all the time." This is the same statement he made for the November update.
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread SEMs Not Happy With New Google Partner Program Requirements Google announced new Google Ads Partner program requirements this week and the SEM and advertiser community is not happy with these changes. The big changes are doubling the ad spend, more of your company need certification and requirements to adhere to Google's recommendations over what might be best for the client.
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread Google My Business Notifying After Deleting Reviews Francisco CV shared a screen shot of Google My Business emailing him after a review was deleted from his (or his clients) Google local listing. The email comes from Google My Business with the subject line "We have deleted a review of your business profile."
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread Google Says Keywords In Google My Business Descriptions Impacts Local Rankings; Local SEOs Say No Here is an interesting move by Google. Google updated its improve your local rankings help document to show an example of how keywords in your business description can help improve your local rankings. But local SEO experts say that is not how it works and keywords in the description have no impact.
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread Daily Search Forum Recap: February 13, 2020 Here is a recap of what happened in the search forums today...
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread Bing Search Testing Clarifying Questions In The Search Results Dawn Anderson reshared a tweet from Alexander Bondarenko that sat in an information retrieval conference where Microsoft demoed how Bing Search can generate clarifying questions for certain queries in the search results. This photo shows a screen shot (not a good quality photo) of this in action.
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread Google On Using Dublin Core Schema: Just Use Normal Titles & Descriptions Google's John Mueller was asked if it would be helpful for you to implement Dublin Core schema on your pages. John Mueller responded on Twitter "I'd just use normal titles & descriptions."
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console Google has posted in the Search for Beginners section of the Google Webmaster YouTube channel an SEO Explained video. This video goes through the basics of SEO including on page SEO, multimedia SEO, black hat SEO and how to use Search Console and more.
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread Daily Search Forum Recap: February 12, 2020 Here is a recap of what happened in the search forums today...
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread Google Tests New Home Page Design Someone on Twitter shared a Google home page test with me. The new test has a few noticeable changes; the first is the blue background on the Google Search button, the blue (or white) font in the buttons and the final thing is the microphone button is outside of the search box.
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread Google Ads Now Displays Annotations In Change History Report Google announced that you can now see your annotations in your change history report and reporting data within Google Ads. Google said "To help you understand the impact of your campaign changes, you can now view changes annotated in your performance charts."
Feb 17

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

unread Fox Structure At Google Dublin
Feb 16

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Ginny Marvin)

unread Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement Here’s how to see who counts toward the new 50% certification rule and what to do about it. Please visit Search Engine Land for the full article.
Feb 16

Search Engine Journal (Julia McCoy)

unread 25 Surprising Facts You Didn’t Know About Snapchat via @JuliaEMcCoy Here are some fun facts about Snapchat that should convince you to use it to attract Gen Zs.The post 25 Surprising Facts You Didn’t Know About Snapchat via @JuliaEMcCoy appeared first on Search Engine Journal.
Feb 14

Search Engine Journal (Christine Zirnheld)

unread Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST] via @shepzirnheld This week on Marketing O'Clock, we're talking about the new requirements for Google Partners and other digital marketing news.The post Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.
Feb 14

Search Engine Journal (Hamlet Batista)

unread A Hands-On Introduction to Modern JavaScript for SEOs via @hamletbatista Learn modern JavaScript building blocks while coding a simple single-page app and optimizing it with structured data.The post A Hands-On Introduction to Modern JavaScript for SEOs via @hamletbatista appeared first on Search Engine Journal.
Feb 14

Quick Sprout (Quick Sprout Editorial)

unread What Is Marketing Automation? – The Definitive Guide You’ve heard people talk about marketing automation, but do you know what it is and how your business can leverage it? Having automation systems in place allows you to increase your customer size without having to grow your employee base. But are you really getting the most out of it? Or are you leaving moneyContinue reading
Feb 14

Search Engine Journal (Natalie Hoben)

unread How Hackers May Be Hurting Your SEO via @natalieannhoben Learn more about how hacking can severely affect a website's organic performance.The post How Hackers May Be Hurting Your SEO via @natalieannhoben appeared first on Search Engine Journal.
Feb 14

Search Engine Journal (Mary Davies)

unread Work, Love & Family: How 7 Marketing Couples Balance It All via @beanstalk Let's get to know seven "digital marketing" couples and how they share professional space with their respective partners.The post Work, Love & Family: How 7 Marketing Couples Balance It All via @beanstalk appeared first on Search Engine Journal.
Feb 14

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Andrew Garberson)

unread The state of tracking and data privacy in 2020 Here’s where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here. Please visit Search Engine Land for the full article.
Feb 14

Online Marketing Blog (Lane Ellis)

unread Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats Facebook Adds 'One-Time Notification' API to Messenger for Business Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today Twitter says ad tech and product updates will improve direct response advertising Twitter saw fourth quarter advertising revenues climb by some 12 percent to $885 mil
Feb 14

Search Engine Journal (Danny Goodwin)

unread I Love SEO: 10 Reasons Why We 💘 SEO via @MrDannyGoodwin I love SEO. You love SEO. Everybody loves SEO. Right? But why? Here are 10 reasons to love SEO.The post I Love SEO: 10 Reasons Why We 💘 SEO via @MrDannyGoodwin appeared first on Search Engine Journal.
Feb 14

Moz Blog (BritneyMuller)

unread How to Get Your Web Developer on Board with SEO [Bonus PDF] - Whiteboard Friday Posted by BritneyMullerYou've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how often are those fixes prioritized, and how much time do you invest in pushing to get them there?Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they're your other half, the key to gett
Feb 14

Search Engine Journal (Matt Southern)

unread How to Optimize AMP Stories for Google Search Results via @MattGSouthern An official set of recommendations concerning SEO for AMP stories is now available from the AMP Open Source Project.The post How to Optimize AMP Stories for Google Search Results via @MattGSouthern appeared first on Search Engine Journal.
Feb 13

Search Engine Journal (Kristi Kellogg)

unread 9 Reasons to Use Instagram for Business via @KristiKellogg Here are nine reasons you should use Instagram as a business, no matter what your industry is.The post 9 Reasons to Use Instagram for Business via @KristiKellogg appeared first on Search Engine Journal.
Feb 13

Local SEO Guide (Andrew Shotland)

unread Say Hello To The CRaP SERP Hey ecommerce sites – worried you are getting too many clicks on head term SERPs? If so, fear not, as yours truly stumbled into a Google test guaranteed to cure you of those annoying up-and-to-the-right trend lines. I invite you to feast your eyes on this “Content Results Page” aka the CRaP SERP: Or how […] The post Say Hello To The CRaP SERP appeared first on Local SEO Guide.
Feb 13

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Detlef Johnson)

unread Microsoft Office hits pause on forcing Bing search in Chrome, Firefox Rather than automatically changing default search engines for Chrome and Firefox, administrators are required to opt-in for it to do so network-wide. Please visit Search Engine Land for the full article.
Feb 13

Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon (Travis McKnight)

unread Digital Marketing for Nonprofits: A Step-By-Step Guide Digital marketing is an inescapable resource for any nonprofit that wants to optimize its growth. Take a moment to consider the last time you donated online to a nonprofit. What spurred your actions? Perhaps it was an emotionally charged tweet or Facebook post. Maybe a “Donate Now” advertisement filtered into your Instagram feed or popped […] The post Digital Marketing for Nonprofits: A Step-By-Step Guide appeared first on Portent.
Feb 13

Search Engine Journal (Mindy Weinstein)

unread Google’s Mobile-First Indexing: Everything We Know (So Far) via @mindyweinstein Are you current on your mobile-first indexing information? This article consolidates everything we know, so far.The post Google’s Mobile-First Indexing: Everything We Know (So Far) via @mindyweinstein appeared first on Search Engine Journal.
Feb 13

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Charly Wargnier)

unread Leverage Python and Google Cloud to extract meaningful SEO insights from server log data This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs. Please visit Search Engine Land for the full article.
Feb 13

Search Engine Journal (Pauline Jakober)

unread 6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) via @GrpTwentySeven Responsive display ads can play a helpful role in your Google Ads program. Here's why you should take another look.The post 6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) via @GrpTwentySeven appeared first on Search Engine Journal.
Feb 13

Online Marketing Blog (Joshua Nite)

unread 5 Ways to Humanize B2B Content Marketing “You’ve really got to put yourself out there. Don’t be too stiff.” “Be honest and sincere!” “Be vulnerable and relatable… and it doesn’t hurt if you can make ‘em laugh.” Is this advice for a middle-aged man trying online dating for the first time? Or is it advice for B2B marketers? Given the proximity to Valentine’s Day, can’t it be both? The point is, as good as this advice may be for marketers, it’s as vague as it is omnipresent. We talk about “person-to-person” marketing and “humanizing the
Feb 13

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

unread Google: ‘We do updates all the time’ — somewhat confirming February update rumors There was an update, in fact, multiple updates, but that is normal Google said. Please visit Search Engine Land for the full article.
Feb 13

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Joy Hawkins)

unread No, the Google My Business description does not impact ranking After a lot of testing by many since the help center update, we can safely say the description has no impact in the 3-pack. Please visit Search Engine Land for the full article.
Feb 13

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Ginny Marvin)

unread Big Google Partners program changes are coming: What you’ll need to qualify New requirements for agencies to achieve and maintain Google Partner status take effect starting in June. Please visit Search Engine Land for the full article.
Feb 13

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

unread TechTarget cites technical SEO issues as reason for 25% decline in Google traffic In TechTarget’s recent earnings report, the company said unpaid traffic represented 94% of overall traffic in the quarter. Please visit Search Engine Land for the full article.
Feb 13

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (George Nguyen)

unread Google backtracks on using (relevant) keywords in your Google My Business description An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. Please visit Search Engine Land for the full article.
Feb 12

Quick Sprout (Lars Lofgren)

unread Best Business Credit Cards A small business credit card can offer more than just a way to pay for everyday purchases. Lots of business owners use these cards as an alternative way to secure financing if they don’t qualify for a small business loan. That’s because business credit cards usually have higher spending limits compared to traditional consumer creditContinue reading
Feb 12

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Ginny Marvin)

unread New chart annotations make Google Ads’ change history reports much easier to navigate Annotations are available in campaign-level change reports in the Google Ads UI. Please visit Search Engine Land for the full article.
Feb 12

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Hülya Çoban)

unread Learn how to chart and track Google Trends in Data Studio using Python By using the codes in this article, you can connect Google Spreadsheets and Jupyter Notebook to import data into Google Data Studio and easily share the analysis with your team. Please visit Search Engine Land for the full article.
Feb 12

The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. (Alfred Lua)

unread Introducing Buffer + Shopify: Simplified Shopify reporting in your Buffer dashboard One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business? Social media tools have been great at giving us social media metrics. But they terribly lack […]
Feb 12

Online Marketing Blog (Lane Ellis)

unread 31 DIY Marketing Tools To Create Remarkable Experiences Sifting through thousands of available tools is a hit and — more often than not — a miss proposition, but we’ve got you covered with 31 do-it-yourself marketing tools that are perfect for helping you create remarkable campaign experiences. It can be overwhelming even deciding which new tools to start trying out to see if they’re helpful, so to jump-start your marketing efforts in 2020 we’ve gathered a varied selection of innovative and helpful tools that can significantly enhance your marketin
Feb 12

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Lauren Donovan)

unread Attend Search Marketing Expo next week for FREE Join hundreds of search marketers next week in San Jose for an unrivaled training experience! Please visit Search Engine Land for the full article.
Feb 12

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

unread Video: Ann Smarty on the history of guest blogging & the future of link building Remember when Google cracked down on guest blogging? Ann Smarty does, she ran MyBlogGuest that got hit hard by that penalty. Please visit Search Engine Land for the full article.
Feb 12

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Sponsored Content: Combin)

unread 7 mistakes to avoid when optimizing your Instagram account for SEO Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention and wants to appear at the top of search results. Please visit Search Engine Land for the full article.
Feb 11

Quick Sprout (Lars Lofgren)

unread How to Get a Free Domain Name Are you ready to launch a new website? Finding and registering a domain name is the first step in this process. For those of you who have never done this before, it can be a bit intimidating. You might not know where to start, and you’re probably hesitant to spend money. Fortunately, you don’t haveContinue reading
Feb 11

Search Engine Guide : Small Business Search Marketing

unread How to Make a Funnel for Marketing Your Product or Service by Robert Clough Think simply posting an ad is enough to generate leads and sales? Nope. You need to take your target consumer on a journey. No, we're not talking about magic carpet rides. We're talking about a sales funnel. A sales funnel is a series of stages that guide your consumer into taking an action -- buying your service or product. Of course, there's so much more you need to know about sales funnels and how you can craft one for your business. Keep reading to learn ab
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Kristopher Jones)

unread Analyzing search results reveals a lot about Google’s view of useful content Understanding what Google chooses to present can help in assessing the types of searcher intent you can address with your content. Please visit Search Engine Land for the full article.
Feb 11

Local SEO Guide (Dan Leibson)

unread Up to 50% Of Potentially Converting Keywords Show No Volume in 3rd Party Tools DAN, WHY ARE YOU DOING THIS TO US?!?!?!?!?!?!?!?!?! Sorry, friend. But it just has to be this way. For those who haven’t been playing along at home, I did a comparison study on using 3rd party tools for search volume data against native Google data. If you haven’t read it, I highly suggest checking it […] The post Up to 50% Of Potentially Converting Keywords Show No Volume in 3rd Party Tools appeared first on Local SEO Guide.
Feb 11

Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon (Stella Murphy)

unread How to Build a Media List for Content Promotion More than 4.4 million blog posts are published online every day, and more than 500 hours of video content are uploaded to Youtube every minute. Competition is high for online content, and with so much of it produced each day, it’s easy for your content to get lost. It’s like you’ve created the perfect taco, […] The post How to Build a Media List for Content Promotion appeared first on Portent.
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Search Engine Land)

unread New MarTech Today guide for Google Shopping, Amazon, and more Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges. Please visit Search Engine Land for the full article.
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (George Nguyen)

unread Warner Bros. renamed the Harley Quinn movie for better SEO After a disappointing opening weekend, the film’s new title began showing up on movie ticket booking sites last night. Please visit Search Engine Land for the full article.
Feb 11

Online Marketing Blog (Lee Odden)

unread 25 B2B Influencer Marketing Campaign & Engagement Ideas for 2020 In the business world, you don't have to look far to see that the number of B2B companies engaged with influencer marketing is growing. As more companies are moving beyond experimentation to conducting pilots, sequential campaigns and always on programs, there is an increasing desire to expand how brands engage with business influencers. To help B2B marketers solve that problem, I'm going to share a swipe file of sorts of different business influencer campaigns and engagement opportunities. Im
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

unread Yelp launches ‘Showcase Ads’ and store visits attribution The new products are intended for national and multi-location brands. Please visit Search Engine Land for the full article.
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

unread Unconfirmed Google Search ranking update feels big The SEO industry is very busy watching the Google search results fluctuate and change rapidly since this weekend. Please visit Search Engine Land for the full article.
Feb 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

unread Google resolves rejected Posts problem New Posts will publish after “fix;” rejected Posts to go live this week. Please visit Search Engine Land for the full article.
Feb 10

Online Marketing Blog (Nick Nelson)

unread Hungry for More: What B2B Marketers Need to Know About Episodic Content The cliffhanger is one of the greatest tools in entertainment. I’ll explain why later. Seriously though, we’ve all experienced the cliffhanger: It’s that tension-building moment of uncertainty at the end of a chapter or installment that leaves the audience impatiently awaiting the next one. Some of my favorite binge-worthy TV shows and page-turning novels have been defined by this quality. A perfect example from modern cinema is the conclusion of 2018’s Avengers: Infinity War. While I won’t gi
Feb 10

Moz Blog (EricSerdar)

unread The Power of "Is": A Featured Snippet Case Study Posted by EricSerdarI’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. I’ll walk you through what we did and show you some of our resu
Feb 07

Online Marketing Blog (Lane Ellis)

unread Digital Marketing News: YouTube’s Robust Revenue, LinkedIn’s Record Engagement, Gen Z Brand Expectations, & Google’s Unified Messaging The post Digital Marketing News: YouTube’s Robust Revenue, LinkedIn’s Record Engagement, Gen Z Brand Expectations, & Google’s Unified Messaging appeared first on Online Marketing Blog - TopRank®.
Feb 07

Moz Blog (Cyrus-Shepard)

unread 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday Posted by Cyrus-ShepardA rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another editi
Feb 06

Search Engine Guide : Small Business Search Marketing

unread How to Make a Video Marketing Strategy With Twitter by Robert Clough Every day on Twitter, more than 1.2 billion video views take place. If you want people to see your business's marketing videos but aren't sharing them on Twitter, you could be missing out on a lot of potential customers. Are you unsure how to create great Twitter videos? Do you feel confused about using Twitter as a marketing tool? If so, we're here to help. Read on to learn everything you need to know about how to make a video marketing strategy for Twitter. Benefits of
Feb 06

Local SEO Guide (Dan Leibson)

unread Can You Trust SEO Tools for B2B Keyword Research? Goddamnit Dan, stop making our lives harder! Sorry, you feel that way, random internet person, but hopefully, this post makes your lives easier! Anyway, this tweet by friend of the show John-Henry Scherck got me thinking Are these tools trustworthy in the B2B Saas space? In the thread above, Russ Jones, who works on Keyword […] The post Can You Trust SEO Tools for B2B Keyword Research? appeared first on Local SEO Guide.
Feb 06

SEO Design Solutions™ Blog (Jeffrey_Smith)

unread Introducing the New [SEO Ultimate PRO] WordPress Plugin! @keyframes VOLUME_SMALL_WAVE_FLASH { 0% { opacity: 0; } 33% { opacity: 1; } 66% { opacity: 1; } 100% { opacity: 0; } } @keyframes VOLUME_LARGE_WAVE_FLASH { 0% { opacity: 0; } 33% { opacity: 1; } 66% { opacity: 1; } 100% { opacity: 0; } } .volume__small-wave { animation: VOLUME_SMALL_WAVE_FLASH 2s infinite; opacity: Read More
Feb 06

Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon (Kat Shereko)

unread Podcast Advertising: The Pros and Cons of Geo-Targeting Thanks to mobile devices and major streaming platforms like Apple Podcasts and Spotify, podcast creators now have a rather holistic breakdown of their listeners – including their geographical location. And while the podcasting industry is still deciphering and fine-tuning their internal targeting capabilities, podcasting networks have started partnering with third-party data providers to reach even […] The post Podcast Advertising: The Pros and Cons of Geo-Targeting appeared first on
Feb 06

Online Marketing Blog (Caitlin Burgess)

unread Break Free B2B Season 1 Wrap Up: Top Insights from the Marketing Industry’s Best and Brightest Three different hosts, 19 jam-packed episodes, 20 incredible guests—countless amazing insights gained. TopRank Marketing’s inaugural season of Break Free B2B, a video podcast series featuring the expertise, experiences, and advice of diverse marketing minds, is officially wrapped. With the goal of delivering B2B marketers the encouragement and inspiration to break free of business-to-business norms to drive bigger, better, bolder results, we covered everything from change management to visual
Feb 05

Online Marketing Blog (Lane Ellis)

unread Authenticity and Great B2B Content Marketing Go Hand In Hand Are you using enough authenticity in your B2B marketing to build greater inherent trust into your brand purpose? If you're not sure, read on — and let's examine how authenticity, influence, and trust go hand-in-hand to deliver great B2B content marketing. Authenticity is a key factor in great B2B marketing, with the trust it builds powering campaigns that will stand apart from the crowd. Influence plays two roles in authenticity, as those who have influence are seen as being authentic, and con
Feb 05

Moz Blog (Dr-Pete)

unread Position Zero Is Dead; Long Live Position Zero Posted by Dr-PeteIn 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1 results (usually in the top 3–4). On January 23, Google announced a significant change (which rolled out globally on January
Feb 04

Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon (Evan Hall)

unread How to Optimize for Google’s Position Zero Early on, Google was so confident in their ability to answer our queries that they added a button that said “I’m Feeling Lucky” to their homepage. The button skipped the search results page entirely and took us to the first organic result. Google still has the button on their homepage, and they’re still confident they […] The post How to Optimize for Google’s Position Zero appeared first on Portent.
Feb 04

Moz Blog (Suganthan-Mohanadasan)

unread Pay Attention to These SEO Trends in 2020 and Beyond Posted by Suganthan-MohanadasanWithout a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyon
Feb 04

Get Elastic Ecommerce BlogGet Elastic Ecommerce Blog (Carla Gonzales)

unread How to avoid data issues during a digital transformation Carla Gonzales stresses the importance of data planning when undergoing a digital transformation. While enduring a new website initiative it’s important to understand the data needs early on and plans to feed data from internal systems for processing and storage. The post How to avoid data issues during a digital transformation appeared first on Get Elastic Ecommerce Blog.
Feb 04

Online Marketing Blog (Joshua Nite)

unread What B2B Podcasters Need to Know About SEO There are few things more satisfying than clicking “Publish” on a shiny new podcast. All the hours of planning and recording are done. You ran down your podcast launch checklist. Now it’s time for the world to enjoy the fruits of your labor. You can sit back and watch the downloads roll in, right? Well… it depends on whether people can find your podcast. While the podcast market isn’t oversaturated yet, it’s still a crowded playing field. Post-launch, your podcast promotion plan will likely
Feb 03

Search Engine Guide : Small Business Search Marketing

unread Marketing for Accounting Firms: 9 Strategies and Tips to Know by Robert Clough In today's competitive world, you'll do whatever it takes to get your accounting firm ahead of the game. That's why you're interested in the most effective strategies of marketing for accounting firms. In particular, it's worthwhile to focus on digital marketing strategies in today's Digital Era. While it's not the sole avenue your accounting firm should use, it's a major one. After all, even experts recognize that proper digital marketing strategies help any business gro
Feb 03

Online Marketing Blog (Nick Nelson)

unread The Science and Art of Best Answer B2B Marketing Content As a marketer, I love experiencing the inner dynamics of our profession from the other side. Our agency talks so much about the value of delivering best answer content and fully satisfying a searcher’s curiosities; recently I experienced this value first-hand. Let’s set the stage. A couple weeks ago I was mindlessly flipping through channels on cable TV and I came across an old favorite: Alien, the 1979 sci-fi horror flick from director Ridley Scott. This classic film also had a classic tagli
Jan 31

Search Engine Guide : Small Business Search Marketing

unread What Creates Business Site Organic Traffic? by Robert Clough Are you struggling to bring more traffic to your business website? If so, you're not alone. 61% of companies list generating traffic and leads as their biggest marketing challenge. What's the solution? While there are many paid ways to bring more traffic to your site, that's not the only option. Driving business site organic traffic should be your ultimate goal. What's the difference between paid and organic traffic? And what steps can you take to boost organic traffic to
Jan 31

Online Marketing Blog (Lane Ellis)

unread Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget The post Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget appeared first on Online Marketing Blog - TopRank®.
Jan 31

Moz Blog (BritneyMuller)

unread SEO for 2020 - Whiteboard Friday Posted by BritneyMullerIt's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your s
Jan 30

Local SEO Guide (Andrew Shotland)

unread DTC, SEO & Sexy Content ROI We had a bad client call last week. The client is a sexy DTC start-up. They had asked us to put together an editorial strategy to improve their ability to target potential customers via SEO, but when we presented our recommendations which were primarily focused on high-intent-to-purchase queries, the CEO’s first question was “Why can’t […] The post DTC, SEO & Sexy Content ROI appeared first on Local SEO Guide.
Jan 30

Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon (Ryan Moothart)

unread Don’t Get Lost in the Numbers: Effectively Report on PPC Performance Reporting on paid search performance is the single most impactful element of a PPC engagement between agency and client, even more so than performance. If you’re driving great results from your paid search campaigns and blowing past your client’s goals, what good is it if you can’t effectively communicate that fact or prove it through […] The post Don’t Get Lost in the Numbers: Effectively Report on PPC Performance appeared first on Portent.
Jan 30

Quick Sprout (Lars Lofgren)

unread Best cPanel Web Hosting When it comes to hosting a website, performance is usually the first thing that everyone looks for. You want to find a web hosting provider that delivers strong uptime rates, high speeds, and enough resources to run your website. While performance is obviously crucial, lots of webmasters forget to consider managing their hosting plan afterContinue reading
Jan 30

Online Marketing Blog (Caitlin Burgess)

unread Break Free B2B Series: Margaret Magnarelli on the Psychology of Trust for Better Content Marketing Trust in marketing—how to build it and how to wield it for good—needs to be top of mind for every modern marketer. Why? Because nearly every decision people make, especially when it comes to purchasing decisions, has an element of trust built in. And content marketers have the opportunity to become trusty guides. “No one knows everything about everything,” Margaret Magnarelli, Executive Director of Digital Product Evolution and Growth Marketing at Morgan Stanley, shared with us in a recent Bre
Jan 29

Search Engine Guide : Small Business Search Marketing

unread How to Take Professional Photos for a Business: The Ultimate Guide by Robert Clough Almost 50% of small businesses in the United States still don't have a website. Without a website, your business is missing out on a large customer base. Instead of losing customers and money, it's time to step up to the plate and create your own online presence. One of the most important aspects of your website will be the images you include. Keep reading to learn how to take professional photos for your website to bring your business into the 21st century. Keep Your
Jan 29

Search Engine Guide : Small Business Search Marketing

unread A First-Timer's Guide to Google AdWords Campaign Management by Robert Clough How many times have you been scrolling through Google only to see an advert for a service or product that you like or are familiar with? Perhaps you then went on to purchase this product or use this service. This is not a coincidence. It was probably the result of a great Google Adwords campaign that connected the product or service with you exactly the right customer. Here's how to oversee Google Adwords campaign management. How Can Google Ad Words Help Your Business? Go
Jan 29

Quick Sprout (Lars Lofgren)

unread The Best Reseller Hosting Plans Website hosting comes in all different shapes and sizes. Every website in existence needs to be hosted somewhere, so this makes sense. If you’re a developer or have a web development agency, all of your clients need to have a suitable web hosting service. You can build web hosting costs into your existing client packagesContinue reading
Jan 29

Online Marketing Blog (Lane Ellis)

unread The BIGLIST of 50 Top B2B Marketing Conferences in 2020 Marketing conferences offer a wealth of benefits to marketers looking to learn, network, and increase brand awareness, but how do you go about finding events that match your business and B2B marketing needs? Over the past decade the number of conferences has skyrocketed, making it harder than ever to hone in on the ones that can best help build your business, boost your networking opportunities, and offer the most relevant new industry education from top speakers, especially when it comes to B
Jan 28

Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon (Michael Wiegand)

unread Adding Contextual Utility to Reports Without Writing a Novel Reporting can be a chore. Even with all the data automation in the world, to frame our results, we feel the need to write an executive summary and hope we touch on the why behind all the painstakingly-created charts and graphs. But sometimes, we might not be able to boil down the proper context for […] The post Adding Contextual Utility to Reports Without Writing a Novel appeared first on Portent.
Jan 28

distilled » Blog (Jo Harris-Cooksley)

unread How to Start Getting Organic Traffic to Your Blog Writing a blog that no one ever reads is the internet equivalent of throwing a party, where half the people who’ve marked themselves as attending on Facebook don’t turn up. Continue reading >>
Jan 28

Get Elastic Ecommerce BlogGet Elastic Ecommerce Blog (Mike McMahon)

unread Building a customer centric ecommerce strategy and roadmap This article is the first in our B2B Ecommerce: Mastering the Basics series. It’s our editorial focus to support B2B practitioners through various stages of their digital journey. This series includes topics on establishing a clear customer-centric ecommerce strategy, resource allocation, user experience, change management, technology selection, optimization and trends. The post Building a customer centric ecommerce strategy and roadmap appeared first on Get Elastic Ecommerce Blog.
Jan 28

Online Marketing Blog (Joshua Nite)

unread The Universal Translator: How Marketers Can Improve Communication with Internal Stakeholders Star Trek is one of my favorite franchises. It’s a beacon to guide humanity to a brighter future: One without wars and scarcity, dedicated to discovery and enlightenment. (Can you tell I really loved the Picard series premiere?) [caption id="attachment_27932" align="alignnone" width="600"] (He has a PIT BULL named NUMBER ONE.) Photo Credit: CBS[/caption] But the best tech in all of Star Trek isn’t the transporter, the replicator, or even the holodeck. It’s the universal translator, a gizmo th
Jan 27

Moz Blog (Dr-Pete)

unread Google's January 2020 Core Update: Has the Dust Settled? Posted by Dr-PeteOn January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) ... That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent naming conventions) ... On January 16th, Google announced the update was "mostly done," aligning fairly well with the measured temperatures in the graph above.
Jan 27

Search Engine Guide : Small Business Search Marketing

unread What Does a Digital Marketer Do? This is Everything You Need to Know by Robert Clough Did you know that a digital marketing manager can make as much as $112,100? Your current role may not provide you with a career path that allows you to earn that amount of money. Following this, you might be interested in learning more about digital marketing and how you can secure a role as a digital marketer. Read on, and you'll learn more about the life of a digital marketer. By the end of this post, you should be able to answer the question, "what does a digital market
Jan 27

Online Marketing Blog (Nick Nelson)

unread In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down We are living in the age of speed: faster connections, faster answers, faster service. People expect many things to happen instantly, in real-time, and technological advancements are increasingly making it possible. As such, it might seem counter-intuitive to suggest that we as B2B marketers are wise to slow our roll. Sometimes we tend to go through the motions too quickly, or in the wrong order, and it can hurt our results. In fact, it can prevent us from even accurately evaluating our result
Jan 27

Moz Blog (brodieclarkconsulting)

unread The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study] Posted by brodieclarkconsultingI recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP feature. The project was passed on to me by an industry friend. I’ve done a lot of research on featured snippets in the past. I rarely do once-off projects,
Jan 25

Search Engine Guide : Small Business Search Marketing

unread Fail to Plan? Then Plan to Fail: Why Market Research is a Critical Part of your Business, and How to get Started by Robert Clough When you're selling a product or service, you've got to understand your target customer like you understand your best friend. You've got to know what makes them tick, their habits and their interests. The last thing you want is to go through all the work of creating a great product only to have it sit on the shelf. Researching your target audience is a great way to gain valuable insights. You'll discover more about who needs your product and why they are or are not purcha
Jan 25

Quick Sprout (Corry Cummings)

unread How to Start a Business: 23 Steps to Becoming Operational Starting a business is daunting. There is so much to think about and so much to do. It’s hard enough trying to figure out how to build and grow a business. The last thing you want to think about is figuring out how to put together an operating agreement or pick the right accounting system.Continue reading
Jan 24

Online Marketing Blog (Lane Ellis)

unread Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop The post Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop appeared first on Online Marketing Blog - TopRank®.
Jan 24

Moz Blog (Matthew_Edgar)

unread Measure Form Usage with Event Tracking - Whiteboard Friday Posted by Matthew_EdgarWhen it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz
Jan 23

Quick Sprout (Lars Lofgren)

unread 5 Content and SEO Trends that Will Dominate in 2020 How confident are you in your brand’s SEO and content? Technology pushes content marketing to change year after year. What was relevant for most of 2019 may only be a footnote in 2020. Do you want your website to get buried under others that continue to keep up with new content and SEO trends? SinceContinue reading

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