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11:00

Search Engine Journal (Jenn Mathews)

read What Is Rank Transition & What Does It Mean for SEO? by @SEOGoddess Learn what rank transition is, according to Google's Ranking Documents patent, and what it means for SEO.The post What Is Rank Transition & What Does It Mean for SEO? by @SEOGoddess appeared first on Search Engine Journal.
07:00

Search Engine Journal (WordStream)

read Turn Site Visitors into Sales with WordStream’s CRO Toolkit by @wordstream Boost your website's conversions with the help of WordStream’s CRO Toolkit.The post Turn Site Visitors into Sales with WordStream’s CRO Toolkit by @wordstream appeared first on Search Engine Journal.
03:12

Search Engine Journal (Matt Southern)

read New Features Possibly Coming to Google Search Console by @MattGSouthern These new features are likely on the way to Google Search Console, according to code discovered in the interface.The post New Features Possibly Coming to Google Search Console by @MattGSouthern appeared first on Search Engine Journal.
01:39

SEO by the Sea (Bill Slawski)

read Context Clusters in Search Query Suggestions unsplash-logoSaketh Garuda Context Clusters and Query Suggestions at Google A new patent application from Google tells us about how the search engine may use context to find query suggestions before a searcher has completed typing in a full query. After seeing this patent, I’ve been thinking about previous patents I’ve seen from Google that have … Continue reading "Context Clusters in Search Query Suggestions" The post Context Clusters in Search Query Suggestions appeared first
Feb 18

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: February 18, 2019 Here is a recap of what happened in the search forums today...
Feb 18

Search Engine Journal (Matt Southern)

read Google Explains How it Weeds Out Disinformation in Search Results by @MattGSouthern Google published a 30-page white paper with details about how the company fights disinformation in Search, News, and YouTube.The post Google Explains How it Weeds Out Disinformation in Search Results by @MattGSouthern appeared first on Search Engine Journal.
Feb 18

Quick Sprout (Lars Lofgren)

read Best Google Analytics Plugins for WordPress – (Review Updated for Winter of 2019) How much do you know about your website? It may sound like a simple question, but you’d be surprised how many people aren’t able to answer it. Sure, you probably know everything about the layout, design, content, and navigation on your site. But I’m referring to your website’s performance. Here’s the thing: Unless you’re bombarded [click to continue...]
Feb 18

Search Engine Journal (Sam Hollingsworth)

read Should We Write Content for People or Search Engines? by @searchmastergen Should you write content for people or content that's designed to rank in search engines? Find the answer here.The post Should We Write Content for People or Search Engines? by @searchmastergen appeared first on Search Engine Journal.
Feb 18

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google May Treat Figcaption As Caption For Images Google's John Mueller responded to questions on Reddit about the figcaption tag for figurines. The NY Times uses it for their images and SEOs want to know how Google treats it. Google does read the content within figcaptions but they don't treat it as alt text, they treat it as a caption.
Feb 18

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Ads Fixes Data Leak From Ad Preview & Diagnosis Tool On Friday Google Ads started to leak some data about their search ads within the Ad Preview & Diagnosis Tool. It would show ad score, the bid ECPM, Fmt ECPM, the number of rejections and more data. Google eventually fixed the issue later on Friday but here is a screen shot from one of the ads that were leaked.
Feb 18

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Search Algorithm Updates Continue Through Weekend The chatter has not simmered down that much from the February 12/13th Google algorithm update chatter. In fact, it picked up on the 14th, 15th and continued through the weekend through today. Some are saying they are seeing some reversals of the update on the 13th.
Feb 18

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read No Google Logo On President's Day However Bing & Yahoo Do Celebrate Today is President's Day in the United States of America. Banks, the post office and some businesses are closed today to celebrate. And Bing and Yahoo have special logos or themes on their home page to honor the past Presidents. Google, however, does not, which is honestly nothing new but makes me scratch my head every year.
Feb 18

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Conference Bike
Feb 18

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Discover Feed Data Coming To Google Search Console Performance Report? Google may be working on bringing data from the Google Discover feed to the Google Search Console Performance reports. Last week, Olivier Perbet and JR Oakes found that Google leaked by accident that they may be showing this data soon. The screen shot below was triggered when you tried to access /search-console/performance/discover.
Feb 18

Search Engine Journal (Virginia Nussey)

read 6 Things Marketers Should Know About Facebook’s App Integrations by @virginianussey Here's what every marketer should know about the coming integration of Facebook Messenger, Instagram, and WhatsApp.The post 6 Things Marketers Should Know About Facebook’s App Integrations by @virginianussey appeared first on Search Engine Journal.
Feb 18

Online Marketing Blog (Lee Odden)

read Break Free of Boring B2B with Interactive Influencer Content The post Break Free of Boring B2B with Interactive Influencer Content appeared first on Online Marketing Blog - TopRank®.
Feb 18

Search Engine Journal (Loren Baker)

read How to Develop an Effective PPC Strategy to Create Profitable Campaigns [Webinar] by @lorenbaker Want to create and implement a sustainable PPC strategy that drives more profits? Learn how at our next webinar.The post How to Develop an Effective PPC Strategy to Create Profitable Campaigns [Webinar] by @lorenbaker appeared first on Search Engine Journal.
Feb 18

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Ben Wood)

read Using automation to boost PPC performance Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC. Please visit Search Engine Land for the full article.
Feb 18

Get Elastic Ecommerce BlogGet Elastic Ecommerce Blog (Vikash Kumar Chaudhary)

read 5 steps to prevent ecommerce fraud This article highlights five steps to preventing and reducing malicious behavior on your site that can lead to ecommerce fraud. The post 5 steps to prevent ecommerce fraud appeared first on Get Elastic Ecommerce Blog.
Feb 18

Search Engine Journal (Roger Montti)

read Googler on How to Recover from Medic Update by @martinibuster A Googler answers the question of how to recover from Google's Medic Update.The post Googler on How to Recover from Medic Update by @martinibuster appeared first on Search Engine Journal.
Feb 18

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Joe Martinez)

read Learn how Google and Bing audience targeting improves campaign performance At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways. Please visit Search Engine Land for the full article.
Feb 18

Stone Temple Consulting - Digital Marketing Excellence (Eric Enge)

read Why User Discovery Experience Is Now Vital to SEO – Here’s Why #202 Google is no longer just a search engine; it’s a discovery engine as well. The question for brands and sites today is: are you worth discovering? In this episode of the popular Here’s Why digital marketing video series, Eric Enge explains what a discovery engine is and why SEOs should be optimizing not just for... Read More >
Feb 18

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Robin Kurzer)

read Marketers can now view Shopping Campaigns in Bing Ads search terms reporting The updated reporting grid also includes an Added/Excluded keywords column. Please visit Search Engine Land for the full article.
Feb 18

Moz Blog (scott.taft)

read Build a Search Intent Dashboard to Unlock Better Opportunities Posted by scott.taftWe've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you. I’m going to share how to take all that sweet keyword data you’ve categorized, put it into a Power BI da
Feb 18

Moz Blog (rjonesx.)

read Detecting Link Manipulation and Spam with Domain Authority Posted by rjonesx.Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was a consumer of the API, lacking access to deeper metrics, measurements, and methodologies to identify anomalies in backlink profiles. We used these techniques in spottin
Feb 17

Search Engine Journal (Matt Southern)

read Study Shows AMP Can Lead to Increase in Organic Search Traffic by @MattGSouthern A study on the impact of accelerated mobile pages on search performance shows positive correlation between AMP and organic traffic.The post Study Shows AMP Can Lead to Increase in Organic Search Traffic by @MattGSouthern appeared first on Search Engine Journal.
Feb 17

Search Engine Journal (Matt Southern)

read Google’s John Mueller Explains Why Expired Product Pages May Become Soft 404s by @MattGSouthern Google's John Mueller addressed an issue site owners might run into where expired product pages are reported as soft 404s.The post Google’s John Mueller Explains Why Expired Product Pages May Become Soft 404s by @MattGSouthern appeared first on Search Engine Journal.
Feb 15

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: February 15, 2019 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Feb 15

Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon (Ian Lurie)

read How To Write A Great Product Description Page Every web-browsing human being reads a product description, almost every day. Most product descriptions are eye-bleeding horrors of lousy copy and unclear information. That means some of the most-read digital content is some of the worst. We can do better. This is my sort-of-system for better product descriptions. Use as you see fit. Two Kinds […] The post How To Write A Great Product Description Page appeared first on Portent.
Feb 15

Quick Sprout (Lars Lofgren)

read How to Create a Website in 120 Minutes — Step-by-Step Creating a website used to be a massive project. And expensive too. Everything had to be built by hand and businesses needed to work with an online marketing agency that would charge them tens of thousands of dollars to build the site. If you wanted a professional-looking site, that was your only option. Things have [click to continue...]
Feb 15

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Digital Marketing Depot)

read How to Prepare for a Successful Marketing Analytics Implementation Live Webinar: Tuesday, February 26, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.
Feb 15

Search Engine Journal (Sam Marsden)

read The Latest Google Search Console Updates: What You Need to Know by @sam_marsden Search Console is rapidly evolving. Find out everything you need to know about all of the latest feature changes here.The post The Latest Google Search Console Updates: What You Need to Know by @sam_marsden appeared first on Search Engine Journal.
Feb 15

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: Don't Break The Rules Even If Competitors Are Google's John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules, go against the Google webmaster guidelines, simply because others are getting away with it.
Feb 15

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read John Mueller & Google Webmaster Office Hangouts Move Off Google+ With the closure of Google+ just around the corner, Google's John Mueller is experimenting with ways to communicate new up and coming webmaster office hour hangouts on YouTube Live. Previously he used Google+ to collect the questions, before that there was a feature called Google Moderator and now there is not much.
Feb 15

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google News Search Related Coverage Expandable Snippet Carousel Here is a GIF of what I think is a new form of snippet feature in the Google News mobile search results. You can see how under the snippet, there is a link to expand to show "related coverage." When you click on it, it expands and shows more stories in a carousel interface.
Feb 15

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Valentine's Day Breakfast
Feb 15

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Flights Search Results Box Drops When you do flight related queries for travel, often you would see a search box at the top showing the vertical search feature from Google Flights. Well, it seems the number of times that box shows up has significantly dropped over the past 24 hours.
Feb 15

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Search Buzz Video Recap: Google Algorithm Update, Google Assistant Ads, Indexing API, Reviews, Local & More I went fast, covered a lot, really fast, sorry - I forgot to slow down but hopefully you can play this video in slow motion? I covered the Google search algorithm tremors from this week...
Feb 15

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read Bug with Ad Preview and Diagnosis Tool showing ad scores and more data The Google ad diagnosis tool is currently down after showing data it should not have been showing. Google is investigating the issue. Please visit Search Engine Land for the full article.
Feb 15

Search Engine Journal (Jeremy Knauff)

read What a Health Crisis Taught Me About Business by @jeremyknauff A mystery health crisis nearly killed me and my business. Here's what I learned about business from my battle.The post What a Health Crisis Taught Me About Business by @jeremyknauff appeared first on Search Engine Journal.
Feb 15

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Detlef Johnson)

read Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API. Please visit Search Engine Land for the full article.
Feb 15

Search Engine Journal (Angel Niñofranco)

read How Could Your Company Help You Improve Your Physical Health? [POLL] by @A_Ninofranco Here are the best ways for companies to help improve their employees' physical health, according to SEJ's Twitter community.The post How Could Your Company Help You Improve Your Physical Health? [POLL] by @A_Ninofranco appeared first on Search Engine Journal.
Feb 15

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read Product card buttons pop up on desktop search Google Shopping product panel adds for “details”, “reviews” and “stores” options. Please visit Search Engine Land for the full article.
Feb 15

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read Google drops mobile app properties from GSC, reminds site owners to remove G+ integrations Google giveth, and Google taketh away — or moveth. And the search giant is emailing Search Console users about these upcoming changes. Please visit Search Engine Land for the full article.
Feb 15

Online Marketing Blog (Lane Ellis)

read Digital Marketing News: LinkedIn’s Live Video, CMI’s New Content Marketing Agency Report, Google on SEO, & Reddit’s $3B Valuation The post Digital Marketing News: LinkedIn’s Live Video, CMI’s New Content Marketing Agency Report, Google on SEO, & Reddit’s $3B Valuation appeared first on Online Marketing Blog - TopRank®.
Feb 15

Search Engine Journal (Tom Baker)

read How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals by @TomBaker_84 Here's how to maximize sponsorships to help you to achieve your content marketing and SEO goals.The post How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals by @TomBaker_84 appeared first on Search Engine Journal.
Feb 15

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Frederick Vallaeys)

read Here’s a new script to find the best text for new ads using an n-gram analysis This script analyzes the performance of commonly found word sequences to deliver additional insights about historical ad performance. Please visit Search Engine Land for the full article.
Feb 15

Moz Blog (DiTomaso)

read 4 Ways to Improve Your Data Hygiene - Whiteboard Friday Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHi. My name is Dana DiTomaso. I am President and partner at Kick Point. We're a digital marketing agency, based in the frozen nor
Feb 15

Search Engine Journal (Matt Southern)

read Google My Business Has New Tools and Tips for Responding to Reviews by @MattGSouthern Google My Business has added a new way for business owners to respond to reviews.The post Google My Business Has New Tools and Tips for Responding to Reviews by @MattGSouthern appeared first on Search Engine Journal.
Feb 14

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: February 14, 2019 Here is a recap of what happened in the search forums today...
Feb 14

Search Engine Journal (Matt Southern)

read Twitter is Testing a New Way to View Users’ Profiles by @MattGSouthern Twitter is testing a new way to view profiles of users in the mobile app without leaving the timeline.The post Twitter is Testing a New Way to View Users’ Profiles by @MattGSouthern appeared first on Search Engine Journal.
Feb 14

Search Engine Journal (Matt Southern)

read Instagram Bug is Causing People to Lose Followers by @MattGSouthern Instagram has a confirmed bug that is causing some users to lose a significant number of followers.The post Instagram Bug is Causing People to Lose Followers by @MattGSouthern appeared first on Search Engine Journal.
Feb 14

Quick Sprout (Lars Lofgren)

read Best WordPress Calendar Plugin – (Review Updated for Winter of 2019) WordPress is the most popular content management system. Period. If you have a WordPress site — which you should if your site is a content site — you know how many plugins are available on this platform. There are thousands, literally thousands. I did a search today to see how many WordPress plugins there are. The [click to continue...]
Feb 14

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read SearchCap: EU link tax, Google service area businesses & match types Please visit Search Engine Land for the full article.
Feb 14

Search Engine Journal (Aysun Akarsu)

read Crawl-First SEO: A 12-Step Guide to Follow Before Crawling by @aysunakarsu This 12-step SEO guide will help you prepare and configure your (or your client's) website properly before crawling.The post Crawl-First SEO: A 12-Step Guide to Follow Before Crawling by @aysunakarsu appeared first on Search Engine Journal.
Feb 14

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Amanda Farley)

read Update your match types and account structure to improve performance, here’s how The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold explain their management approaches during SMX West. Please visit Search Engine Land for the full article.
Feb 14

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Tests Favicons For Top Stories Google loves testing favicons, they do it all the time, and now Google is testing favicons in the top stories carousel. I am personally able to replicate it using my Mac on Chrome Incognito mode. Jon Henshaw first spotted it and posted it on Twitter yesterday.
Feb 14

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Valentine's Day From Google, Bing, Baidu & The Search Industry Happy Valentine's Day to all of you out there! To celebrate the day, Google, Bing, Yahoo, Baidu and others from the search industry have special logos, Doodles and home page themes - including us.
Feb 14

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Launches Shopping Product Cards Buttons On Desktop Search Google is testing showing product cards in the Google Shopping panel on desktop now. The screen shot comes from Dave Lorrez who does a lot of SEM in the e-commerce space. Glenn Gabe also thinks it is new, espesially for desktop search results.
Feb 14

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Auto Complete Suggestions Design Change Jayesh Vaishnav shared on Twitter a screen shot of Google auto suggest or auto complete might be testing a design change. As you type longer queries, instead of the suggestions showing in full length below, it shows just the upcoming words. Here is a GIF of it in action that I captured, but I asked others and they cannot replicate it.
Feb 14

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Search Console Notification: Mobile App Properties No Longer Supported Google has sent me and others who have verified mobile app profiles in Google Search Console that they are no longer supported. The email says "at the end of March, 2019, Search Console will end support for app properties."
Feb 14

Search Engine Journal (Frederick Vallaeys)

read You’re Doing PPC Ad Tests Wrong – This Script Will Help Ad testing can be time-consuming. This Google Ads script can help you do PPC ad tests the right way.The post You’re Doing PPC Ad Tests Wrong – This Script Will Help appeared first on Search Engine Journal.
Feb 14

Search Engine Journal (Brad Smith)

read How to Pick Memorable Images for Your Content by @bsmarketer Here are four surefire ways to pick memorable images that will make your content more engaging for your readers.The post How to Pick Memorable Images for Your Content by @bsmarketer appeared first on Search Engine Journal.
Feb 14

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Logo On Mercedes Van
Feb 14

Online Marketing Blog (Anne Leuman)

read Lovestruck: Why We’ve Fallen in Love with B2B Content Marketing Once upon a time, in a land of rainbows, butterflies, and evil content overload, a gripping love story is unfolding. But this love affair isn’t what you’d expect — it’s no “Romeo and Juliet” or “Sleepless in Seattle.” Rather, it’s an unlikely courtship with a bond sealed by three little words: Business-to-Business. That’s right. We’ve said. The secret’s out. For the last decade, we’ve been head-over-heels in love with B2B content marketing. We know what you’re thinking. B2B can’t hold a cand
Feb 14

Search Engine Journal (Duane Brown)

read How to Build an Executive/KPI Dashboard to Prove Your PPC Value Here's how to find your key success metric, prove the value of your work, and make your bosses happy.The post How to Build an Executive/KPI Dashboard to Prove Your PPC Value appeared first on Search Engine Journal.
Feb 14

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

read EU copyright directive poised to become law, includes licensing fees for search engines Controversial ‘link tax’ and content filtering provisions part of the final language of the Directive. Please visit Search Engine Land for the full article.
Feb 14

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Joy Hawkins)

read 6 things you need to know about Google’s change for service area businesses Google’s new service area business set up cleared addresses. If you’re a service business, don’t try to add it back. Here’s why. Please visit Search Engine Land for the full article.
Feb 14

SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies (Andreea Sauciuc)

read ❤ 14 Lovely SEO Tips for Valentine’s Day It’s that time of the year when everybody is feeling deeply in love and thinking about presents and plans for Valentine’s Day. On this special occasion, we thought that a few SEO tips can really help both business owners to get more clients and customers, to buy the perfect gift for the beloved person. […] The post ❤ 14 Lovely SEO Tips for Valentine’s Day appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.
Feb 14

Stone Temple Consulting - Digital Marketing Excellence (Eric Enge)

read Does AMP Improve Rankings, Engagement, and Conversion? Studies show that AMP drives more revenue and positive ROI. This includes prior analysis done by Stone Temple (now Perficient Digital) as shown in our canonical guide to AMP. In addition, a Forrester economic-impact study outlines how greater page-load speed increases conversions, traffic and pages per visit.
Feb 14

Search Engine Journal (Matt Southern)

read Google is Testing Favicons in the Top Stories Carousel by @MattGSouthern Google appears to be testing the use of favicons within the top stories carousel in search results.The post Google is Testing Favicons in the Top Stories Carousel by @MattGSouthern appeared first on Search Engine Journal.
Feb 13

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: February 13, 2019 Here is a recap of what happened in the search forums today...
Feb 13

Search Engine Journal (Roger Montti)

read Evidence of Google Valentines Day Update by @martinibuster Evidence from forums, Facebook Groups and SERP trackers indicate that Google may be updating it's algorithm.The post Evidence of Google Valentines Day Update by @martinibuster appeared first on Search Engine Journal.
Feb 13

Quick Sprout (Lars Lofgren)

read Best WordPress Security Plugin – (Review Updated for Winter of 2019) You wouldn’t buy a brick and mortar business without getting a lock for the front door, right? I imagine you’d probably even get an alarm system and install some cameras. These security measures are taken to prevent break-ins, from losing money, sustaining property damage, or putting sensitive information at risk. Your internet business is at [click to continue...]
Feb 13

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Digital Marketing Depot)

read Get more from your customer data with marketing automation Thursday, February 21, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.
Feb 13

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Feb 13

Search Engine Journal (Alice Roussel)

read Exploring the Role of Content Groups & Search Intent in SEO by @aaliceroussel Here's what SEO professionals should know about a Google patent "Optimized Web Domains Classification Based on Progressive Crawling with Clustering."The post Exploring the Role of Content Groups & Search Intent in SEO by @aaliceroussel appeared first on Search Engine Journal.
Feb 13

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Image Search Adds Recently Viewed Section Google has added to Google Image Search results a feature to see recently viewed images that are related to the image you are currently looking at on Google Image search. Sergey Alakov posted a screen shot of this feature on Twitter and you can see the recently viewed section is below the image preview.
Feb 13

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Local "Get in Line" Button Sergey Alakov spotted Google testing or launching, I don't see it yet, a button in the local panel for "get in line." It is a waitlist feature that seems to be powered by DineTime for restaurants to enable people to put themselves on a wait list to be seated for a table.
Feb 13

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Search Console Notifications To Remove Google+ Last night, Google sent out notifications via Google Search Console reminding sites that have added Google+ buttons and other integrations to remove them by March 7th. As you know, Google is killing off Google+, the consumer version, in the next couple of months and Google wants all those Google+ buttons off the web beforehand.
Feb 13

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Assistant Search Ads - Is It A Test? Gennaro Cuofano shared a screen shot on Twitter with me of the Google Assistant showing a search ad in the search results for a voice query. I tried to replicate this myself and came up short, but his 100% shows a search ad. I am not sure if this is new, but I don't think Google Assistant typically shows ads - have you seen this before?
Feb 13

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Search Ranking Algorithm Update & Fluctuations Continue A week ago we reported on chatters and signals of a Google search ranking algorithm update. That died down a bit shortly after we wrote about it but over the past couple days I am seeing chatter and signals of another Google update.
Feb 13

Search Engine Journal (Raj Nijjer)

read Loyalty Marketing: The Proven Complement to Your SEO Strategy by @rajnijjer Here's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.The post Loyalty Marketing: The Proven Complement to Your SEO Strategy by @rajnijjer appeared first on Search Engine Journal.
Feb 13

Search Engine Journal (Vahan Petrosyan)

read 3 Ways to Find Hidden Spam Links & Text on a Webpage by @vahandev Let's explore three tactics you can use to manually spot hidden links or texts on a webpage.The post 3 Ways to Find Hidden Spam Links & Text on a Webpage by @vahandev appeared first on Search Engine Journal.
Feb 13

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Large Fluffy Bean Bag
Feb 13

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Business Owners Can Now Reply To Reviews On Google Maps Desktop Google announced in the Google My Business Help forums that owners of businesses within Google My Business can now reply to reviews directly using Google Maps on desktop. Prior you could do it in Google My Business, in the Google My Business app and in some other forms. But now you can also do it right from Google Maps on desktop.
Feb 13

Get Elastic Ecommerce BlogGet Elastic Ecommerce Blog (Rafael Lourenco)

read Why January is chargebacks nightmare for retailers Although preventing every return and chargeback is impossible, the first quarter of the new year doesn’t have to be a balance sheet disaster. When merchants understand why customers are filing fraudulent chargebacks as a way to reverse purchases, retailers can better protect their growing online business. The post Why January is chargebacks nightmare for retailers appeared first on Get Elastic Ecommerce Blog.
Feb 13

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

read Google enables ‘join waitlist’ for restaurants Functionality is provided by DineTime as part of Reserve with Google. Please visit Search Engine Land for the full article.
Feb 13

Online Marketing Blog (Joshua Nite)

read 10 Memorable Marketer Moods, Memed As a content marketer, I’m always looking for more effective and efficient ways to communicate. I love the way communication is evolving online (with the exception of, say, YouTube comments). Think about it: A hundred years ago, it was much harder to convey a mood in text. You could trail off (…) You could ask questions (?) You could shout (!!) And that’s about it. Emoticons opened up the possibilities a bit, with “slight smile :),” “big smile :D,” and “guy wearing sunglasses sticking his t
Feb 13

Moz Blog (TheMozTeam)

read A guide to setting up your very own search intent projects Posted by TheMozTeamThis post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make supe
Feb 13

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

read Google tests ads in Assistant results With the Assistant now on a billion devices, the move was inevitable. Please visit Search Engine Land for the full article.
Feb 13

Search Engine Journal (Roger Montti)

read Google Says Top Scores on Web.dev Won’t Boost Rankings by @martinibuster Google's John Mueller cautions it takes more than a perfect score on the Web.dev tool to achieve top rankings.The post Google Says Top Scores on Web.dev Won’t Boost Rankings by @martinibuster appeared first on Search Engine Journal.
Feb 13

Search Engine Journal (Mansi Dhorda)

read 4 Strategies to Find Instagram Influencers Best Suited for Your Business by @mansidhorda Finding the best suited Instagram influencers for your niche can be challenging. Here are four essential tips that will help.The post 4 Strategies to Find Instagram Influencers Best Suited for Your Business by @mansidhorda appeared first on Search Engine Journal.
Feb 13

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read Business owners can now reply to reviews on Google Maps desktop If you primarily use a desktop computer, you’ll be happy to know that you can now reply to Google Maps reviews without opening a mobile app. Please visit Search Engine Land for the full article.
Feb 13

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Andy Taylor)

read Death of the keyword: What it is (and is not) for retail Are keywords dead, or slowly dying? Columnist Andy Taylor believes that’s up to Google as it controls keeping keyword negatives strumming. Please visit Search Engine Land for the full article.
Feb 13

Search Engine Journal (Matt Southern)

read Reddit Has the Least Valuable Users Compared to Other Social Networks by @MattGSouthern Reddit is now home to 330 million monthly active users, but they're the least valuable of any social network.The post Reddit Has the Least Valuable Users Compared to Other Social Networks by @MattGSouthern appeared first on Search Engine Journal.
Feb 13

Search Engine Journal (Matt Southern)

read The Top Reasons Consumers Follow and Engage With Brands on Social Media by @MattGSouthern A new study reveals the real reasons why consumers follow brands on social media.The post The Top Reasons Consumers Follow and Engage With Brands on Social Media by @MattGSouthern appeared first on Search Engine Journal.
Feb 12

Search Engine Journal (Matt Southern)

read Paid Search Spend Grows 10% Globally Year-Over-Year by @MattGSouthern A new report on digital advertising in Q4 2018 reveals that paid search spend grew 10% year-over-year.The post Paid Search Spend Grows 10% Globally Year-Over-Year by @MattGSouthern appeared first on Search Engine Journal.
Feb 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: February 12, 2019 Here is a recap of what happened in the search forums today...
Feb 12

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

read Analyst: 8 billion voice assistants by 2023 Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. Please visit Search Engine Land for the full article.

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