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Dec 12

Search Engine Journal (Matt Southern)

read 5 Mind-Blowingly Dumb Things We Heard at the Google Hearing by @MattGSouthern Google CEO Sundar Pichai testified in front of the House Judiciary Committee yesterday, which left marketers collectively shaking their heads.The post 5 Mind-Blowingly Dumb Things We Heard at the Google Hearing by @MattGSouthern appeared first on Search Engine Journal.
Dec 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: December 12, 2018 Here is a recap of what happened in the search forums today...
Dec 12

Search Engine Journal (Matt Southern)

read Facebook Search Ads are Now Available to Select Businesses in North America by @MattGSouthern Facebook is now testing ads in search results, which are available to businesses in the automotive, retail, and e-commerce industries.The post Facebook Search Ads are Now Available to Select Businesses in North America by @MattGSouthern appeared first on Search Engine Journal.
Dec 12

SEO Design Solutions™ Blog (Jeffrey_Smith)

read How to Rollback WordPress 5.0 (A Just in Case You Weren’t Ready Guide) Ok, so, you’ve heard the chatter about this Gutenberg thing from WordPress for the last 6 months or so, and sometimes life just gets in the way and things can take you by surprise, but an WP update shouldn’t be one of them. So, just in case this happened to you, don’t panic, here’s a Read More
Dec 12

Quick Sprout (Quick Sprout)

read 12 Tips for Taking Better Marketing Photos for Your Social Media Campaigns Every business needs to be active on social media to be relevant in today’s digital world. So if your company is on social media, it’s a safe bet that you’re uploading photos to your profile on a regular basis. Pictures and other visual elements will improve your marketing strategy. But it can be challenging to [click to continue...]
Dec 12

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read SearchCap: Google Ads exact match name and brands in search Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Dec 12

Search Engine Journal (Matt Southern)

read Google to Roll Out New Call-to-Action Extension for Video Ads by @MattGSouthern Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place.The post Google to Roll Out New Call-to-Action Extension for Video Ads by @MattGSouthern appeared first on Search Engine Journal.
Dec 12

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Digital Marketing Depot)

read Protect your brand in search You are losing clicks to your competitors that are twice as likely to convert. Please visit Search Engine Land for the full article.
Dec 12

Search Engine Journal (Sam Marsden)

read Top 36 SEO Insights of the Year from Google’s John Mueller by @sam_marsden Here are some important SEO insights from Google's John Mueller on mobile-first, content, crawling, indexing, JavaScript, linking, and more!The post Top 36 SEO Insights of the Year from Google’s John Mueller by @sam_marsden appeared first on Search Engine Journal.
Dec 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Bing: Machine Learning Leads To More Human Like Ranking In Search Bing's Frédéric Dubut said on Twitter and in a quote at Search Engine Journal that machine learning helps with scaling generalizing, which is how humans would manually rank search results. So using machine learning to rank search results is a good way to get Bing's search results to look more human tailored and thus better.
Dec 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: We Don't Need To Notify You Of Bad Links Because We Just Ignore Them Since the Penguin 4.0 update Google devalues bad links versus demoting the pages they link to. So when John was asked why Google Search Console doesn't have a way to notify webmasters of bad links pointing to their site, John said "If we recognize them, we can just ignore them - no need to have you do anything in most cases."
Dec 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Example: When Google's Search Results Are Not Diverse Enough We've all seen examples of Google showing too many search results from a single domain name for one query. But here is one where the search results are simply really not that diverse. And the query itself is not that incredibly obscure.
Dec 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google News Publishers Continue To Have Indexing/Ranking Issues Since before October we have been covering issues uncovered by news publishers that their content is not being properly indexed and ranked in both Google News and Google web search. Well, after Google said they fixed it numerous times, there are still publishers who claim the issue is not resolved.
Dec 12

Search Engine Journal (Adam Proehl)

read 4 Common Goals of PPC Landing Pages for B2B Lead Gen Campaigns by @adamproehl This post reviews four common goals of PPC landing pages for B2B lead generation campaigns.The post 4 Common Goals of PPC Landing Pages for B2B Lead Gen Campaigns by @adamproehl appeared first on Search Engine Journal.
Dec 12

Search Engine Journal (Chaitanya Chandrasekar)

read 5 Ways to Optimize PPC Advertising to Improve the Customer Experience by @cchaitanya Focus on these five key areas to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience.The post 5 Ways to Optimize PPC Advertising to Improve the Customer Experience by @cchaitanya appeared first on Search Engine Journal.
Dec 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: The Year in Search 2018 Google has published their annual "Year in Search" - their old Google digest, which sums up the most searched for keyword phrases over 2018. To be clear, these are top trending searches, which takes into account an increase in interest from 2017 to 2018 around a specific topic.
Dec 12

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google China's Beijing Office Fire Video & Photos
Dec 12

Get Elastic Ecommerce BlogGet Elastic Ecommerce Blog (Tessa Roberts)

read Doing more with less: How Sam’s Club scaled up conversion by embracing data Originally published on BloomReach Samsclub.com senior manager of site merchandising, Robelle Mancilla shared how her small ecommerce team embraced data... The post Doing more with less: How Sam’s Club scaled up conversion by embracing data appeared first on Get Elastic Ecommerce Blog.
Dec 12

Online Marketing Blog (Tiffani Allen)

read TopRank Marketing’s Top 6 SEO Predictions & Trends for 2019 The year-end hustle and bustle is on, marketers. We’re all finalizing next year’s tactical mix and strategy, refining targets, and setting goals—all with the intention of driving bigger, badder, and better results in the new year. When it comes to setting your SEO strategy for 2019, here’s an important stat to keep in mind: 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. For more than two decades, SEO has been a foundational digita
Dec 12

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Ginny Marvin)

read Exact match? Our contest to rename it for Google is sealed with an -ish Though it was hard to see Matchy McMatchFace miss the boat, we do have a winner in our bid to rename the search company’s not-so-exact match. Please visit Search Engine Land for the full article.
Dec 12

Moz Blog (MiriamEllis)

read Why Local Businesses Will Need Websites More than Ever in 2019 Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report ...but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no sur
Dec 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: December 11, 2018 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Dec 11

Search Engine Guide : Small Business Search Marketing

read What Top E-Commerce SEO Experts Are Saying About Search in 2019 by Robert Clough With a 23 percent gain over 2016, Google raked in $110.9 billion in 2017. While Google has many free products including the Chrome web browser and their popular search engine, they are still bringing in major revenue. ECommerce SEO experts know Google is the place to be when you want to draw in traffic from SEO. Google served 63.2 percent of searches performed in the U.S. and having your website at the top of the search engines is a wise move. Even if you've optimized you
Dec 11

Bruce Clay Blog (Bruce Clay)

read The Awesome List: WordPress SEO Plugins The Awesome List: WordPress SEO Plugins was originally published on BruceClay.com, home of expert search engine optimization tips. WordPress is a simple-to-use content management system that’s also free. It offers everyone from solo bloggers to the world’s leading brands a platform to create custom and powerful websites. No wonder almost a third of all websites run on WP! Still, WordPress was made for users, not for Google or SEOs. That’s why SEO plugins exist — to plug in the holes with added f
Dec 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Dec 11

Quick Sprout (Corry Cummings)

read How To Start a Business: 23 Steps To Becoming Operational Starting a business is daunting. There is so much to think about and so much to do. It’s hard enough trying to figure out how to build and grow a business. The last thing we want to think about is figuring out how to put together an operating agreement or picking the right accounting system. [click to continue...]
Dec 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Chris Sherman)

read Here’s your exclusive insider look of SMX West Elevate your career with 30+ sessions, 50+ expert speakers, networking, clinics, meetups and more! Please visit Search Engine Land for the full article.
Dec 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Amy Gesenhues)

read Facebook starts testing ads in search results The test inventory will be available in Facebook and Marketplace search results. Please visit Search Engine Land for the full article.
Dec 11

Search Engine Journal (Danny Goodwin)

read 10 Important 2019 SEO Trends You Need to Know by @MrDannyGoodwin Here are 10 major trends you need to know in 2019, according to 47 of today's top SEO professionals.The post 10 Important 2019 SEO Trends You Need to Know by @MrDannyGoodwin appeared first on Search Engine Journal.
Dec 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Dublin Year End Holiday Party
Dec 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Search Console Performance Reports & Search Analytics One Day Off Still Back in January, we reported that when you look at the new Google Search Console Performance report and compare it to the old Search Analytics report, they do have the same data but the day they plot the data is a day off from each other. With Google shutting down the old Search Analytics report in two days from now, this is a concern for some.
Dec 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: Moving Hosting Companies Doesn't Cause Ranking Declines Google's John Mueller said that moving to a new hosting company doesn't cause ranking declines. Of course he means if the new hosting company doesn't prevent GoogleBot from crawling your site. But in general, moving hosts doesn't have a negative impact on your rankings.
Dec 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Lens Finally On iOS Devices Google Lens, the tool to have your camera look at objects and detect what they are, is now available on iOS devices. Bing's search app had many of these features for iOS but now Google does as well.
Dec 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Expedites Closing Google+ After Another Security Bug We knew Google+ was shutting down but Google announced they are now expediting this process since a new security bug was discovered with the Google+ API. 52.5 million users in connection with a Google+ API potentially had their name, email address, occupation, age and other information stolen.
Dec 11

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google For You Tab Expands To iOS Devices & 130 Countries Google announced they are expanding the "For You tab" in the Google search app to iOS devices and over 130 countries. Specifically adding For You to over 40 countries on iOS and 130+ new countries on Android. I am not sure why iOS has fewer than Android.
Dec 11

Search Engine Journal (Pauline Jakober)

read 4 Key GDN Settings to Check for Smarter Ad Spend by @GrpTwentySeven Keep a close eye on these key settings to keep your Google Display Network ad spend in check.The post 4 Key GDN Settings to Check for Smarter Ad Spend by @GrpTwentySeven appeared first on Search Engine Journal.
Dec 11

Online Marketing Blog (Lee Odden)

read B2B Marketers: Is Your Influencer Marketing Mechanical or Meaningful? The post B2B Marketers: Is Your Influencer Marketing Mechanical or Meaningful? appeared first on Online Marketing Blog - TopRank®.
Dec 11

SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies (Cornelia Cozmiuc)

read cognitiveSEO Launches The Site Audit Tool That Fixes Your Site & Increases Your Ranks One could say that we’ve become addicted to constant and never-ending self-improvement. But there’s a more important and more meaningful reason behind a continuous quest for self-improvement. It’s the very reason we get into the tech business in the first place: we see something in the environment that can be made better and we think […] The post cognitiveSEO Launches The Site Audit Tool That Fixes Your Site & Increases Your Ranks appeared first on SEO Blog | cognitiveSEO Blog on
Dec 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

read Google Lens goes live for search on iOS: We tested it out Now that Lens is no longer buried in Google Photos we’ll see more rapid adoption of visual search. Please visit Search Engine Land for the full article.
Dec 11

Search Engine Journal (Roger Montti)

read Vulnerability Reported in All in One SEO Pack by @martinibuster WPScan Vulnerability Database reports that the All in One SEO Pack plugin has a cross-site scripting vulnerability.The post Vulnerability Reported in All in One SEO Pack by @martinibuster appeared first on Search Engine Journal.
Dec 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Manish Dudharejia)

read How 3 SEO strategies built today’s eCommerce giants Learn how third-party sellers, backlinks and a clearly defined niche can leverage SEO opportunities. Please visit Search Engine Land for the full article.
Dec 11

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Sponsored Content: OnCrawl)

read Human vs machine intelligence: how to win when ‘duplicate’ content is unique Sometimes humans and machines disagree about what content is duplicate content. Here’s why–and how to beat the system when it happens. Please visit Search Engine Land for the full article.
Dec 11

Search Engine Journal (SE Ranking)

read Search Engine Reputation Management: How to Handle It with SE Ranking by @SERanking Here's a tool that can help you manage and maintain your reputation in search engines.The post Search Engine Reputation Management: How to Handle It with SE Ranking by @SERanking appeared first on Search Engine Journal.
Dec 11

Search Engine Journal (Matt Southern)

read Google My Business Adds New Permissions to ‘Communications Manager’ Role by @MattGSouthern Google My Business has upgraded the 'communications manager' role to 'site manager,' which adds several new permissions.The post Google My Business Adds New Permissions to ‘Communications Manager’ Role by @MattGSouthern appeared first on Search Engine Journal.
Dec 11

Search Engine Journal (Matt Southern)

read Google Brings Google Lens Visual Search to its iOS App by @MattGSouthern Google Lens, a tool allowing users to search for information in photos, is now available in the flagship iOS app.The post Google Brings Google Lens Visual Search to its iOS App by @MattGSouthern appeared first on Search Engine Journal.
Dec 11

Moz Blog (matthew_jkay)

read Evolving Keyword Research to Match Your Buyer’s Journey Posted by matthew_jkayKeyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they mi
Dec 11

Search Engine Journal (Matt Southern)

read Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More by @MattGSouthern Google has introduced a new WordPress plugin which brings insights from Google tools to users' dashboards.The post Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More by @MattGSouthern appeared first on Search Engine Journal.
Dec 10

Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon (Lia Young)

read A Marketer’s Intro to Advertising on Amazon Part of my role as a Client Partner at Portent is to stay up-to-date with marketing platforms and channels so I may determine which ones to recommend to my clients. Recently, I’ve focused on learning as much as I can about advertising through Amazon. Amazon’s expansion and transformation are intriguing. The twenty-year-old company’s growth from… Read More The post A Marketer’s Intro to Advertising on Amazon appeared first on Portent.
Dec 10

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: December 10, 2018 Here is a recap of what happened in the search forums today...
Dec 10

Search Engine Journal (Matt Southern)

read Google to Shut Down Google+ Earlier Than Expected by @MattGSouthern Google is shutting down Google+ four months earlier that originally planned following a second data breach.The post Google to Shut Down Google+ Earlier Than Expected by @MattGSouthern appeared first on Search Engine Journal.
Dec 10

Search Engine Guide : Small Business Search Marketing

read The Backlink Basics: What Makes a Quality Backlink and How Do I Get Them? by Robert Clough So, what does the internet think about quality? Depends on who you ask! Ranking on internet searches is not a get rich quick scheme. Some people may approach SEO in this manner, but quality does not always equal quantity. In fact, engaging in a race to get your website ranked may do more harm in the long run. Search engines are smart and eventually, they might notice that something is amiss. So, when you're focused on quality, you can rest assured that you're focusing on
Dec 10

Search Engine Guide : Small Business Search Marketing

read Bitcoin Basics: How to Find the Best Keywords for Your Crypto Website by Robert Clough Finding content without keywords is like searching for a quarter in a sack of nickels. Keywords help people find your brand by ranking you in search engines. Good content is created around keywords that people are searching for. Any industry must know how to find it's people. Industries as competitive as cryptocurrency are no exception. Keep reading to start your path toward SEO success with these bitcoin basics. Follow Industry Trends This doesn't mean monkey see monkey
Dec 10

Quick Sprout (Quick Sprout)

read 10 Marketing Trends That Will Dominate 2019 As we close out 2018 and enter a new year, it’s time to look toward the future. Many of you might be making some new year’s resolutions such as diet changes, workout routines, and quitting bad habits. But outside of your personal goals, you also need to keep an eye on your business operations. More [click to continue...]
Dec 10

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read SearchCap: Google Maps personalization, Google AMP report & Google shopping Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Dec 10

Search Engine Journal (Julia McCoy)

read 5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In by @JuliaEMcCoy Let's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing.The post 5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In by @JuliaEMcCoy appeared first on Search Engine Journal.
Dec 10

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google URLs In Search Results Snippets Now Clickable After much testing, it appears that the URLs in the Google search results are now clickable. I noticed it last week, I assumed it was a continuation of the test but I still see it today as do others like Ari Roth.
Dec 10

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: Scrapers Are Not A Google Quality Or Ranking Signal Google's John Mueller had to say on Twitter that people scraping your content is not a signal that Google will rank your content better. John Mueller said "Scrapers copy all kinds of content without judging the quality, so I don't think that would be a really useful signal."
Dec 10

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Search Console AMP Errors Gets More General, Less Specific Google posted on the data anomalies page that Google Search Console AMP error reporting starting today, December 10th, will become more generic in nature. Specifically Google said "AMP enhancement report will now combine some over-specific issue types into fewer generalized issue types."
Dec 10

distilled » Blog (Will Critchlow)

read Interviewing Google’s John Mueller at SearchLove: domain authority metrics, sub-domains vs. sub-folders and more I was fortunate enough to be able to interview Google’s John Mueller at SearchLove and quiz him about domain authority metrics, sub-domains vs. sub-folders and how bad is ranking tracking really.Continue reading >>
Dec 10

Search Engine Journal (Stephen Watts)

read SEO Strategies for Knowledge Base Self-Serve Customer Success by @s_watts_seo Learn the value of using SEO for knowledge base support content and how to optimize this sort of content.The post SEO Strategies for Knowledge Base Self-Serve Customer Success by @s_watts_seo appeared first on Search Engine Journal.
Dec 10

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Digital Marketing Depot)

read What’s a CDP? Does your company need one? Learn the benefits of using a customer data platform and compare 22 top vendors. Please visit Search Engine Land for the full article.
Dec 10

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

read Report: Google PLA antitrust remedy turning comparison engines into agencies Google shopping competitors now 32 percent of results in UK, Germany, France. Please visit Search Engine Land for the full article.
Dec 10

Search Engine Journal (Ben Wood)

read Using 6 Principles of Persuasion to Increase Conversions by @iambenwood Here are six quick ways to grab the attention of your visitors and influence their purchase and conversion decisions.The post Using 6 Principles of Persuasion to Increase Conversions by @iambenwood appeared first on Search Engine Journal.
Dec 10

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Noogler Podium At Google
Dec 10

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Renamed Communications Manager To Site Manager In GMB Google has renamed the communication manager to site manager in Google My Business. With that site managers can create posts to promote events, share news, and more, update business hours, address, and phone number and manage information about amenities.
Dec 10

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Nelly Sachs, Jewish German-Swedish Poet, Gets A Google Logo Today on Google's home page is a special typewriter looking Doodle, special Google logo, for the Jewish German-Swedish poet and playwright Nelly Sachs' 127th birthday. She was born on December 10, 1891 in Berlin, Germany.
Dec 10

Get Elastic Ecommerce BlogGet Elastic Ecommerce Blog (Brian Beck)

read The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in... The post The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce appeared first on Get Elastic Ecommerce Blog.
Dec 10

Online Marketing Blog (Alexis Hall)

read 5 Common Digital Marketing Data & Analytics Challenges and How to Start Solving Them The volume and velocity of the data at our fingertips today has the power to transform the way we do marketing. Armed with the right data about our target audience, we can reach them at the right time, in the right place, with the best tailored messages. Given the deluge of marketing messages inundating consumers and B2B buyers at every moment, it’s critical that your marketing messages be the most relevant in order to break through the clutter. However, many of us still aren’t using data to
Dec 10

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

read 85% of consumers disregard local reviews more than 3 months old For those under 55, the majority of review consumption now occurs on smartphones. Please visit Search Engine Land for the full article.
Dec 10

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

read Google Maps’ ‘For You’ tab comes to iPhones and a whole lot more countries The personalized recommendations tool will be available in 130 countries on Android and 40 on iOS devices. Please visit Search Engine Land for the full article.
Dec 10

The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. (Brian Peters)

read How to Use Video Content to Raise Brand Awareness and Sell Your Product Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, too! For example, did you know that 76% of businesses say video has helped them […]
Dec 10

Search Engine Journal (Roger Montti)

read 7 Things to Know Before Updating to WordPress 5 by @martinibuster How to successfully update to WordPress 5 GutenbergThe post 7 Things to Know Before Updating to WordPress 5 by @martinibuster appeared first on Search Engine Journal.
Dec 10

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read Google Search Console AMP enhancement report to combine issue types Beware, Google is making some changes to the AMP report – this is what you need to be on the look out for. Please visit Search Engine Land for the full article.
Dec 10

Stone Temple Consulting - Digital Marketing Excellence (Mark Traphagen)

read Why Digital Marketers Can Always Improve – Here’s Why #194 No matter how much experience you have leading a digital marketing department, you can always improve. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen reveals the biggest needs for improvement in enterprise-level digital marketing. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe... Read More >
Dec 10

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (John E Lincoln)

read How do you optimize for Google Discover? Brands will need to focus more on the quality of the content they produce as well as its audience engagement. Please visit Search Engine Land for the full article.
Dec 10

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Joy Hawkins)

read Massive fake review attack has big impact on small businesses Business owners and Google product experts could not easily find all the businesses impacted during the recent attack because the profiles selected to hide their reviews. Please visit Search Engine Land for the full article.
Dec 10

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Sponsored Content: Provided By IBM With Insider Studios)

read AI in action 4 ways any company can use Watson Marketing. Please visit Search Engine Land for the full article.
Dec 09

Search Engine Guide : Small Business Search Marketing

read SEO Headline Checklist: How to Create Compelling Headlines for Readers and Search Engines by Robert Clough Newspapers have known for centuries that powerful headlines are the key to grabbing a readers attention and getting them to read a story. Even though online news has decreased the use of newspapers, it's no secret that there is no escaping the need to craft an attention-grabbing headline. Creating a headline that captivates an audience need not cause you any anxiety as long as you pay attention to a few important things. Here is a guide that will help you to create an SE
Dec 09

Search Engine Guide : Small Business Search Marketing

read Apps in a Flash: How You Can Improve Internet Latency and Improve Application Performance by Robert Clough Americans spend over 2 hours on their phone per day. Apps take up the majority of this time. If you're not developing a new app you're losing out. Apps provide your company with a place to market directly to your customers and help you build your business' brand recognition. Not just any app will do. A bad app will do more damage to your companies reputation than no app at all. Your app needs to be sleek, well designed, and most importantly it needs t
Dec 07

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: December 7, 2018 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Dec 07

Search Engine Guide : Small Business Search Marketing

read The Future of Search: What's on the Horizon for B2B SEO in 2019? by Robert Clough B2C companies aren't the only ones who rely on search engine optimization. Don't miss these important trends to watch for B2B SEO in 2019. As the average small business is set to spend around $75,000 on digital marketing every year, it's expensive for even medium-sized businesses to compete. If you're trying to get a leg up on a shoestring budget, B2B SEO is the best way to ensure that you get the audience that you deserve. By following a few simple B2B SEO rules, you'l
Dec 07

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read SearchCap: Google Analytics with Search Console bug & old Search Console reports Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Dec 07

Quick Sprout (Quick Sprout)

read How to Drive Retail Sales with Beacon Technology With online shopping growing in popularity, retailers need to come up with new ways to keep their customers engaged to drive sales. Retail stores are no longer just competing with other neighboring shops. Consumers can shop for virtually anything from the comfort of their own homes or even on the go from ecommerce shops. If [click to continue...]
Dec 07

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Search Buzz Video Recap: Google Algorithm Changes, Sticky Search Bar, Filter Bubbles, Livestreams & Holidays This week I covered the big monthly Google webmaster report for December. Google may have done a big search algorithm update last Friday. Google launched their sticky rounded search bar last Friday night. Google said they do not have a filter bubble...
Dec 07

Search Engine Journal (Sam Hollingsworth)

read 12 Completely Outdated SEO Practices You Should Avoid by @searchmastergen Learn about 9 outdated SEO practices you shouldn't be using anymore.The post 12 Completely Outdated SEO Practices You Should Avoid by @searchmastergen appeared first on Search Engine Journal.
Dec 07

Moz Blog (KameronJenkins)

read Content Comprehensiveness - Whiteboard Friday Posted by KameronJenkinsWhen Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, guys. Welcome to this week's edition of Whiteboard Friday. My name is Kamer
Dec 07

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google To Shut Down Many Old Search Console Reports December 13th Google has posted the date of December 13, 2018 as the date they will be removing some of the old Google Search Console reports. The reports are already replaced by similar reports in the new Google Search Console.
Dec 07

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Assistant Testing Audio News Google announced audio news for the Google Assistant. This is not speakable markup or YouTube videos playing on the Google Home Hub, this is real audio news, like broadcaster, podcaster, etc that produce audio form content.
Dec 07

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Join Google's John Mueller In Zurich For A Webmaster Hangout Google's John Mueller rarely invites people to join him for his webmaster hangouts but when he does, it is a good opportunity to have some fun at a Google office. If you are in Zurich this December 21st, you can go to the next hangout at the Google Zurich office.
Dec 07

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Again: Do Not Worry About Words Or Keywords In URLs Google's John Mueller said it again, do not worry about words or keywords in the URLs. John responded to a recent question on Twitter saying "I wouldn't worry about keywords or words in a URL. In many cases, URLs aren't seen by users anyway."
Dec 07

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Hauling Google Bikes
Dec 07

Search Engine Journal (Angel Niñofranco)

read Majority of Publishers See Much Lower Facebook Traffic Now vs. Last Year [POLL] by @A_Ninofranco Publishers are seeing much lower Facebook traffic now compared to last year. SEJ is no exception.The post Majority of Publishers See Much Lower Facebook Traffic Now vs. Last Year [POLL] by @A_Ninofranco appeared first on Search Engine Journal.
Dec 07

Online Marketing Blog (Lane Ellis)

read Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency The post Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency appeared first on Online Marketing Blog - TopRank®.
Dec 07

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read Google to redirect old Search Console reports to new ones Dec. 13 It’s time to get acquainted with the new Google Search Console reports. Please visit Search Engine Land for the full article.
Dec 07

Search Engine Journal (Roger Montti)

read 7 Reasons Why Accessibility is Good for SEO and Sales by @martinibuster Accessibility can help a site rank better and earn more sales.The post 7 Reasons Why Accessibility is Good for SEO and Sales by @martinibuster appeared first on Search Engine Journal.
Dec 07

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Ginny Marvin)

read Google Analytics admin emails sent to Search Console users in latest bug Google said it has fixed the bug that was active between Nov.12 and 13. Please visit Search Engine Land for the full article.
Dec 07

Search Engine Journal (Matt Southern)

read Reddit Now Gets 1.4 Billion Native Video Views Per Month by @MattGSouthern Reddit released its 2018 Year in Review report which reveals the rapid growth of video content since introducing native uploads.The post Reddit Now Gets 1.4 Billion Native Video Views Per Month by @MattGSouthern appeared first on Search Engine Journal.
Dec 07

Search Engine Journal (Roger Montti)

read Twitter’s Title Replaced in Google Search Results by @martinibuster Google shows wrong title for Twitter home page. Was Twitter hacked? Or was it an innocent mistake?The post Twitter’s Title Replaced in Google Search Results by @martinibuster appeared first on Search Engine Journal.
Dec 06

Search Engine Journal (Matt Southern)

read Google is Adding Personalized Audio News Feeds to Assistant by @MattGSouthern Google Assistant will soon be capable of delivering personalized audio news after users say "OK Google, play the news."The post Google is Adding Personalized Audio News Feeds to Assistant by @MattGSouthern appeared first on Search Engine Journal.
Dec 06

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: December 6, 2018 Here is a recap of what happened in the search forums today...

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