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Dec 03

Search Engine Journal (Matt Southern)

read Google Upgrades Its Built-In Mortgage Calculator With New Features via @MattGSouthern Google has upgraded the built-in tool that shows up in search results for the query “mortgage calculator.”The post Google Upgrades Its Built-In Mortgage Calculator With New Features via @MattGSouthern appeared first on Search Engine Journal.
Dec 03

Search Engine Journal (Matt Southern)

read Google Keyword Planner Makes it Easier to Share Plans With Others via @MattGSouthern Google is making it easier to share keyword plans plans with other people without leaving the Keyword Planner tool.The post Google Keyword Planner Makes it Easier to Share Plans With Others via @MattGSouthern appeared first on Search Engine Journal.
Dec 02

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: December 2, 2019 Here is a recap of what happened in the search forums today...
Dec 02

Get Elastic Ecommerce BlogGet Elastic Ecommerce Blog (Linda Bustos)

read The Nike-Amazon break up and what brands can (and can’t) do to manage Amazon The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge — even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain? The post The Nike-Amazon break up and what brands can (and can’t) do to manage Amazon appeared first on Get Elastic Ecomm
Dec 02

Search Engine Journal (Matt Southern)

read Google Changes How Local Search Results Are Generated via @MattGSouthern Google confirmed an update affecting local search results has now fully rolled out, a process which began in early November.The post Google Changes How Local Search Results Are Generated via @MattGSouthern appeared first on Search Engine Journal.
Dec 02

Search Engine Journal (Brent Csutoras)

read How Top Digital Agencies Leverage Reports to Prove Value [Webinar] via @brentcsutoras Join our next webinar and discover how top digital agencies leverage reports to prove value and find up-selling opportunities.The post How Top Digital Agencies Leverage Reports to Prove Value [Webinar] via @brentcsutoras appeared first on Search Engine Journal.
Dec 02

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Tim Jensen)

read 5 audiences you should exclude from your PPC campaigns Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Please visit Search Engine Land for the full article.
Dec 02

Search Engine Journal (Navah Hopkins)

read We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now via @navahf Here are five ways you can always tell when digital marketers don't really know what they're doing.The post We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now via @navahf appeared first on Search Engine Journal.
Dec 02

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read 16 Years Covering The Search Industry Today is the 16th anniversary of this website, the Search Engine Roundtable, and thus my sweet 16 for writing about search, SEO and of course Google. It is hard to imagine I've been writing about this topic for so long and still, every day, find a handful of things to cover and share with the devoted and valued readers here.
Dec 02

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: We Ignore Links From Sites Where Links Are Unlikely To Be Natural Google's John Mueller was asked about links from from "theglobe.net and related spammy domains" and if they should be disavowed or something. John responded "We already ignore links from sites like that, where there are unlikely to be natural links. No need to disavow."
Dec 02

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Ignoring The rel=canonical For Syndication Partners? So we just covered that Google said the best approach is to force your syndication partners to use the rel=canonical attribute to point to the content they distributed from your site. But Glenn Gabe said on Twitter he has seen Google not honoring that.
Dec 02

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read December 2019 Google Webmaster Report This past month we had a bunch of tremors and somewhat unconfirmed and semi-confirmed Google search algorithmic updates. We also had a big Google Local and Maps update that seems to be about relevancy, not proximity. It was not an insane month of news but it was busy.
Dec 02

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: Best Approach For Syndication Partners Is To Use rel=canonical Google said the best approach for when you allow others to syndicate and publish your content is to make them use the rel=canonical attribute, so Google knows where the source of the article is. Google said on Twitter "For syndication, using rel=canonical is the best approach (it doesn't guarantee only one version is shown though)."
Dec 02

Search Engine Journal (Julie Joyce)

read 12 Reasons Why Every Link Campaign Is Unique via @JulieJoyce Learn more about the 12 factors that make each link building campaign unique.The post 12 Reasons Why Every Link Campaign Is Unique via @JulieJoyce appeared first on Search Engine Journal.
Dec 02

Search Engine Journal (Julia McCoy)

read What Is Link Reclamation & How to Regain Lost Link Value via @JuliaEMcCoy Links break over time. Here's how to reclaim the link value from your lost and broken links.The post What Is Link Reclamation & How to Regain Lost Link Value via @JuliaEMcCoy appeared first on Search Engine Journal.
Dec 02

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Greg Sterling)

read More EU antitrust heat for Google (and Facebook) over data collection In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search. Please visit Search Engine Land for the full article.
Dec 02

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: Ads.txt Is For AdSense But Not Needed For Search Or SEO Google's official webmaster channel on Twitter responded to a question about the ads.txt file. Someone asked if you need it for SEO or search because he sees GoogleBot trying to access it. The answer is no, you don't need it for Google Search or SEO. It is somewhat needed for Google AdSense but not Google Search.
Dec 02

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Indoor Surf Room
Dec 02

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read Google confirms Nov. 2019 Local Search Update Google added neural matching in local search, which is why many are seeing local ranking changes in the past month. Please visit Search Engine Land for the full article.
Dec 02

Online Marketing Blog (Caitlin Burgess)

read Our Top B2B Content Marketing Trends & Predictions for 2020 Well, B2B marketers, it’s that time of year again. The holiday season is in full swing. The countdown to a new year and a new decade has begun. And of course, we’re all channeling our psychic powers, hoping to uncover what 2020 has in store so we can seize opportunities, prepare for challenges, and ultimately improve the effectiveness of our content marketing efforts. 2019 was a bonding year for elevating experiences, with many B2B marketers making significant investments in interactive conte
Dec 02

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Ginny Marvin)

read How to manage search terms in the new match type world A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions. Please visit Search Engine Land for the full article.
Dec 02

Moz Blog (MiriamEllis)

read Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn Posted by MiriamEllis Image credit: Visit Lakeland Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements. If your local business/the local brands your agency markets aren’t using spam fighting as a ranking tactic because you feel you lack the time or skills, please sit down with me for a sec. What if I told you I spent a
Dec 01

Search Engine Journal (Jeremy Knauff)

read How to Use Podcasts for Link Building via @jeremyknauff Learn how hosting a podcast, or being a guest on podcasts, can be an effective way to earn quality links.The post How to Use Podcasts for Link Building via @jeremyknauff appeared first on Search Engine Journal.
Dec 01

Search Engine Journal (Matt Southern)

read Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month via @MattGSouthern A study of Google Analytics for local businesses discovers benchmarks for websites across different industries.The post Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month via @MattGSouthern appeared first on Search Engine Journal.
Dec 01

Search Engine Journal (Matt Southern)

read 63% of Consumers Don’t Know How Search Results Are Categorized via @MattGSouthern A study of US consumers shows that many don’t fully understand what goes into ranking web pages in search results.The post 63% of Consumers Don’t Know How Search Results Are Categorized via @MattGSouthern appeared first on Search Engine Journal.
Dec 01

Search Engine Journal (Matt Southern)

read Searchers Are Engaging More With Business Listings in Search Results [STUDY] via @MattGSouthern A new study on consumer search behavior reveals consumers are getting more active with business listings in search results.The post Searchers Are Engaging More With Business Listings in Search Results [STUDY] via @MattGSouthern appeared first on Search Engine Journal.
Dec 01

Search Engine Journal (Matt Southern)

read 80% of Major US E-commerce Stores Use JavaScript for Crucial Content via @MattGSouthern According to new data, 80% of popular US-based e-commerce stores use JavaScript on crucial content such as product descriptions.The post 80% of Major US E-commerce Stores Use JavaScript for Crucial Content via @MattGSouthern appeared first on Search Engine Journal.
Nov 30

Search Engine Journal (Matt Southern)

read Google: Doesn’t Matter if You Use Absolute or Relative URLs for Internal Links via @MattGSouthern John Mueller says, for the most part, it doesn’t matter whether you use absolute or relative URLs for internal links.The post Google: Doesn’t Matter if You Use Absolute or Relative URLs for Internal Links via @MattGSouthern appeared first on Search Engine Journal.
Nov 30

Search Engine Journal (Matt Southern)

read Google’s Search For Beginners Episode 3: Hiring a Web Dev [RECAP] via @MattGSouthern Google’s latest episode of Search for Beginners covers tips for hiring a webs developer and what their responsibilities should be.The post Google’s Search For Beginners Episode 3: Hiring a Web Dev [RECAP] via @MattGSouthern appeared first on Search Engine Journal.
Nov 30

Quick Sprout (Lars Lofgren)

read The Best Blogging Platforms and Blog Sites of 2019 When it comes to creating your own blog, you have two options: build a website to blog on or use one of the best blogging platforms as your website. Building your own website and blogging on it — this is probably the “traditional” way to build a blog. To do this, you’ll need to useContinue reading
Nov 30

Search Engine Journal (Matt Southern)

read YouTube Changes Rolling Out January 2020 May Impact Creator Revenue via @MattGSouthern YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected.The post YouTube Changes Rolling Out January 2020 May Impact Creator Revenue via @MattGSouthern appeared first on Search Engine Journal.
Nov 29

Search Engine Journal (Matt Southern)

read DuckDuckGo Receives Endorsement From Twitter CEO Jack Dorsey via @MattGSouthern DuckDuckGo has received a high profile endorsement, as Twitter CEO Jack Dorsey recently stated it’s his search engine of choice.The post DuckDuckGo Receives Endorsement From Twitter CEO Jack Dorsey via @MattGSouthern appeared first on Search Engine Journal.
Nov 29

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: November 29, 2019 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Nov 29

Search Engine Journal (Matt Southern)

read Pinterest Launches a New Home Dedicated to Small Business Shopping via @MattGSouthern Pinterest has launched ‘The Pinterest Shop,’ which is a new section full of product pins from small businesses.The post Pinterest Launches a New Home Dedicated to Small Business Shopping via @MattGSouthern appeared first on Search Engine Journal.
Nov 29

Search Engine Journal (Roger Montti)

read Moderation Tips to Avoid a Toxic Community via @martinibuster Tips for creating fun Facebook or Forum Communities with thoughtful moderation.The post Moderation Tips to Avoid a Toxic Community via @martinibuster appeared first on Search Engine Journal.
Nov 29

Search Engine Journal (Roger Montti)

read Google Offers 2 Tips for Improving Web Content via @martinibuster Google's John Mueller offers advice on improving web page content.The post Google Offers 2 Tips for Improving Web Content via @martinibuster appeared first on Search Engine Journal.
Nov 29

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Search Buzz Video Recap: Google November Update, Recipe Bug During Thanksgiving, Google Ads Overreporting & The Best SEO At Google This week we covered more rumors around the Google November update and how John Mueller of Google downplayed the links portion of it. Google's recipe image bug remained an issue through the Thanksgiving cooking season. Google said your robots...
Nov 29

Search Engine Journal (Kristi Kellogg)

read Holiday Gift Guide: 19 Smart Gifts for Digital Marketers (Including Yourself) via @KristiKellogg Looking for gift ideas for the SEO or digital marketer in your life? Discover 19 gift ideas to choose from.The post Holiday Gift Guide: 19 Smart Gifts for Digital Marketers (Including Yourself) via @KristiKellogg appeared first on Search Engine Journal.
Nov 29

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Laundry Room
Nov 29

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Survey Says: The Best SEO At Google Is John Mueller It is the Friday after Thanksgiving, so let's have some fun. I ran a very scientific, statistically accurate, and unequivocally clear survey on Twitter (sarcasm) asking which Googler would win an SEO contest. The winner of the poll was John Mueller!
Nov 29

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Tests More Spacious Search Result Snippets The eagle-eyed Sergey Alakov spotted Google testing a taller, more spacious, Google mobile search results user interface. There is simple more vertical space between the search results. Here is a side by side comparison so you can see yourself.
Nov 29

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: Robot.txt Blank Vs Allow Is No Difference John Mueller from Google said in a Reddit thread that using a blank robots.txt file or just stating all is allowed in that file is the same thing, it doesn't matter which you use. He said "Doesn't matter" when he was asked Is there a difference? I've always used Dissallow: (blank) as it seems more efficient. But the current client is using Allow: /.
Nov 29

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google My Business Adds Job Types For Services With Services Editor Google launched yesterday, I believe, on Thanksgiving, a new feature in Google My Business for job types for services. This is where services businesses in the US can choose from suggested types of services. This includes things like "repair toilets" and/or "install faucets" for plumbers.
Nov 29

Search Engine Journal (Kevin Rowe)

read 5 Ways to Use Social Profiles to Get Quality Links via @_kevinrowe Here are five of the best ways to use social media profiles to help get quality links.The post 5 Ways to Use Social Profiles to Get Quality Links via @_kevinrowe appeared first on Search Engine Journal.
Nov 29

Get Elastic Ecommerce BlogGet Elastic Ecommerce Blog (Kristin Schepici)

read Tips for responding to negative reviews [infographic] Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates. The post Tips for responding to negative reviews [infographic] appeared first on Get Elastic Ecommerce Blog.
Nov 29

Online Marketing Blog (Lane Ellis)

read Digital Marketing News: Twitter Test Tweet Scheduling, Google’s Dynamic Gmail Refresh, Facebook’s Lookalike Changes, & Snapchat Grows The post Digital Marketing News: Twitter Test Tweet Scheduling, Google’s Dynamic Gmail Refresh, Facebook’s Lookalike Changes, & Snapchat Grows appeared first on Online Marketing Blog - TopRank®.
Nov 29

Moz Blog (Suzzicks)

read All About Fraggles (Fragment + Handle) - Whiteboard Friday Posted by SuzzicksWhat are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk, Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Cindy Krum, and I'm the CEO of MobileMoxie, based in
Nov 29

Search Engine Journal (Matt Southern)

read Google Lets Businesses Add a Custom List of Services to GMB Listings via @MattGSouthern An update to Google My Business will allow service-based businesses to specify the types of services they offer to customers.The post Google Lets Businesses Add a Custom List of Services to GMB Listings via @MattGSouthern appeared first on Search Engine Journal.
Nov 28

Search Engine Journal (Matt Southern)

read Facebook and Instagram Go Down Across the World on Thanksgiving Day via @MattGSouthern Facebook, Instagram, and Messenger experienced major outages in various parts of the world on Thursday, November 28.The post Facebook and Instagram Go Down Across the World on Thanksgiving Day via @MattGSouthern appeared first on Search Engine Journal.
Nov 28

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google & Bing Thanksgiving 2019 Logos Happy Thanksgiving everyone! Today is a holiday in the United States and I will just post this recap of some of the logos from Google and Bing for the holiday. Google has "hand turkeys" and Bing goes with some fierce looking turkeys on its home page.
Nov 28

Online Marketing Blog (Caitlin Burgess)

read Grateful and Glad: What the TopRank Marketing Team is Most Thankful For For centuries, American families and friends have come together on Thanksgiving Day to feast and give thanks for all of life’s beautiful gifts. But I’ve said it once, and I’ll say it again—Thanksgiving isn’t limited to one day in the TopRank Marketing realm. Every day, I see attitudes of gratitude. To date in 2019, our team has typed the words “thank you” in Slack communications a whopping 7,737 times, and “thanks” 4,113 times. ? via GIPHY As is TopRank Marketing tradition, I’ve asked team mem
Nov 28

SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies (Andreea Sauciuc)

read 13 SEO Myths That Will Probably Kill Your Ranks in 2020 Faster, easier, higher. That’s what we’re all up to when it comes to ranks and traffic, right? Well, easy wins with little effort are rare in SEO. There are most likely SEO myths that will wipe out your business instead of boosting it. As we are often being asked about many misconceptions from the […] The post 13 SEO Myths That Will Probably Kill Your Ranks in 2020 appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.
Nov 28

Search Engine Journal (Matt Southern)

read Paid Social Performs Better Than Expected This Year, New Report Says via @MattGSouthern Social networks will account for a greater share of programmatic digital display ad dollars in 2019 than originally expected.The post Paid Social Performs Better Than Expected This Year, New Report Says via @MattGSouthern appeared first on Search Engine Journal.
Nov 27

Search Engine Journal (Matt Southern)

read Twitter Postpones Plan to Remove Inactive Accounts via @MattGSouthern Twitter is putting off plans to delete inactive accounts following concerns over what would happen to accounts of deceased users.The post Twitter Postpones Plan to Remove Inactive Accounts via @MattGSouthern appeared first on Search Engine Journal.
Nov 27

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: November 27, 2019 Here is a recap of what happened in the search forums today...
Nov 27

Search Engine Journal (Matt Southern)

read Twitter Highlights 18 of the Hottest Trending Topics Going Into 2020 via @MattGSouthern Twitter has published a round-up of the fastest growing topics, which are expected to continue growing in 2020.The post Twitter Highlights 18 of the Hottest Trending Topics Going Into 2020 via @MattGSouthern appeared first on Search Engine Journal.
Nov 27

Search Engine Guide : Small Business Search Marketing

read A Comprehensive Guide on How to Generate Leads Online by Robert Clough By learning how to get leads for your business online, you'll be able to advance the success of your business tenfold. However, it is important to note that lead generation strategies won't stick if you haven't considered all of the different parts of a marketing funnel. This is because the way marketing funnels work has changed considerably over time. In fact, any effort you put into marketing starts at the bottom of your funnel. This involves engaging possible leads to m
Nov 27

Search Engine Journal (Roger Montti)

read 18 Popular Link Building Tactics You Should Actually Avoid via @martinibuster Avoid wasting your resources on these 18 common link building tactics which do not result in a true link signal.The post 18 Popular Link Building Tactics You Should Actually Avoid via @martinibuster appeared first on Search Engine Journal.
Nov 27

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google November Core Algorithm Updates Probably Not Just Links The past couple of weeks have been pretty volatile in terms of Google organic search results rankings and now we are running into Thanksgiving - where we generally see a lot of of changes - even though Google has said in the past they won't make changes around this shopping season. That being said, Google's John Mueller spoke about these November updates in terms of links.
Nov 27

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Vlog #28: Andrea Cruz Lopez On Google Ads Match Types & Tips Andrea Cruz Lopez (@andreacruz92) works at KoMarketing as a digital marketing manager. KoMarketing was her first job in the SEM space, which she started back in 2015. Andrea is multilingual and speaks three different languages, Spanish...
Nov 27

Search Engine Journal (Julia McCoy)

read How to Build Links Using Q&A Sites via @JuliaEMcCoy Discover three ways to build better links using Q&A sites like Quora and the benefits of using this tactic.The post How to Build Links Using Q&A Sites via @JuliaEMcCoy appeared first on Search Engine Journal.
Nov 27

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Jacob Baadsgaard)

read Back to basics: Understanding your paid search metrics Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Please visit Search Engine Land for the full article.
Nov 27

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Drops Lingerie & Adult Shopping Ads For Christmas Searches Yesterday I was doing some searches to see when the holiday decorations come up (I do weird searches all the time) and up came Google Shopping Ads that were a bit adult in nature. Specifically selling lingerie and adult oriented costumes. Yes, for the search term [christmas]. A lot of others were seeing the same or similar ads as well.
Nov 27

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: It Is Impossible To Index The Whole Web Google's John Mueller said a word I kind of dislike, "impossible." But technically it is true. He said, it would be impossible for Google to index the whole web. This was in response to why Google has not indexed all the pages in a sitemap for a specific web site.
Nov 27

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Offering Searching Tips When It Can't Find Search Results The folks at SEMRush spotted Google offering searches tips and tricks for searching when Google has no results to offer the searcher. We spotted Google doing something similar but not without giving that searcher any tips, instead just saying "Hmm... the results for your search don't seem very relevant" and then giving other search options.
Nov 27

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Space Ship Jeep
Nov 27

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read A Google Local Bedlam Update Theory: Position One Stable, The Others Shuffle? There is a new theory out about that Google Local update from earlier in this month, nicknamed the Bedlam update. The theory is that most of the time, position one in the local pack is stable but positions two and three are the ones being shuffled out.
Nov 27

Search Engine Journal (Marcus Ho)

read 6 Awesome Tools You Need for Your Content Curation Strategy via @marcushokh Curating content is a great way to keep your audience engaged. These six tools can help you do content curation.The post 6 Awesome Tools You Need for Your Content Curation Strategy via @marcushokh appeared first on Search Engine Journal.
Nov 27

Online Marketing Blog (Lane Ellis)

read 5 Smart B2C Tactics To Boost Your B2B Brand B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer marketing, engaging interactive content, awards events, chatbots, and podcasting are just some of the ways that today's savvy B2B marketers can add a healthy dose of the B2C experience to your business marketing efforts. #1 - Influencer Marketing Even though influencer marketing is still largely associated with the B2C wo
Nov 27

Search Engine Journal (Roger Montti)

read November Update About Links? Google Says Don’t Jump to Conclusions via @martinibuster Google's John Mueller warns not to jump to conclusions that November Update was links related.The post November Update About Links? Google Says Don’t Jump to Conclusions via @martinibuster appeared first on Search Engine Journal.
Nov 27

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Ginny Marvin)

read Google cleans up [Christmas] Some surprising ads are no longer appearing on the search result. Please visit Search Engine Land for the full article.
Nov 27

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Barry Schwartz)

read Video: Andrea Cruz Lopez on Google Ads expanding match types Learn from a PPC expert on how to control your spend with the constant Google Ads changes. Please visit Search Engine Land for the full article.
Nov 27

Search Engine Journal (WebCEO)

read Local SEO Strategy Guide: How to Rank Where It Counts via @webceonews This guide will help you level up your local SEO strategy and rank where it counts.The post Local SEO Strategy Guide: How to Rank Where It Counts via @webceonews appeared first on Search Engine Journal.
Nov 27

Search Engine Journal (Matt Southern)

read Twitter to Purge Accounts That Have Been Inactive for 6 Months via @MattGSouthern Twitter is reportedly planning to delete inactive accounts in an effort to free up usernames for other people.The post Twitter to Purge Accounts That Have Been Inactive for 6 Months via @MattGSouthern appeared first on Search Engine Journal.
Nov 26

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: November 26, 2019 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Nov 26

Search Engine Journal (Brent Csutoras)

read BERT Explained: What You Need to Know About Google’s New Algorithm via @brentcsutoras Discover what Google's BERT really is and how it works, how it will impact search, and more.The post BERT Explained: What You Need to Know About Google’s New Algorithm via @brentcsutoras appeared first on Search Engine Journal.
Nov 26

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (Ginny Marvin)

read Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success Keep your cool this holiday weekend knowing your campaigns are in top shape. Please visit Search Engine Land for the full article.
Nov 26

Moz Blog (David_Farkas)

read The Practical Guide to Finding Anyone's Email Address Posted by David_FarkasIn link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you c
Nov 26

Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon (Jeremiah Bratton)

read Accessible Web Content: The Quick Start Guide Accessibility for the web is not a new subject. However, the topic of web accessibility is growing in volume. That very fact may be what led you to this article; you need or want to know about accessible content practices but already see the topic is wide and deep. I want you to be able […] The post Accessible Web Content: The Quick Start Guide appeared first on Portent.
Nov 26

Search Engine Journal (Brian Harnish)

read How to Use the Link Title Attribute Correctly via @BrianHarnish Discover how to use the link title attribute correctly and why you should focus on optimizing it for users.The post How to Use the Link Title Attribute Correctly via @BrianHarnish appeared first on Search Engine Journal.
Nov 26

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Search Recipe Bug Continues Into Thanksgiving Cooking Season Earlier this month, we reported that Google has been investigating a bug with its recipe rich results where the images would disappear from the recipe results. This can obviously be devastating in terms of click through rates and traffic to those sites with these recipes. The worst part, it is now the Thanksgiving cooking season and it is still not fixed.
Nov 26

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: We Don't Generally Make Up URLs On Your Web Site Google's John Mueller said on Twitter that generally Google will not make up URLs to index on your web site. So if you find weird parameters at the end of the URLs showing up in the Google index for your web site, Google probably found someone linking to that URL. Either you have some pages that link that way or someone on a third-party site does.
Nov 26

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Most SEOs Say Awareness Of The Science Information Retrieval Is Important Dawn Anderson, an SEO who likes to listen to professors and PhDs give lectures about how search works, posted a poll asking if the SEO community thinks awareness of IR (information retrieval) is important or not for SEOs. Most SEOs said it is important.
Nov 26

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google: We Thought About Engineers Competing To Rank Web Sites In Search But... Would it be valuable for Google's own engineers, the ones that work on search, compete to rank their own test web sites in Google search? Probably not but it might be good for them to have real world experience with building their own web sites, John Mueller of Google said on Twitter.
Nov 26

Quick Sprout (Quick Sprout Editorial)

read WordPress Helpdesk and Support Ticketing Plugins to Enhance Customer Experience Setting up an efficient helpdesk system is a crucial aspect to success when running an eCommerce business. If you have a WordPress-WooCommerce online store, there are several options to help you integrate a helpdesk. When it comes to a helpdesk or support ticket plugin, the choice that you make is dependent on a lot ofContinue reading
Nov 26

Quick Sprout (Quick Sprout Editorial)

read 6 Steps to Create an Amazing Customer Experience Strategy You may offer high-end products with the lowest price on the web, but that doesn’t necessarily guarantee conversions or customer loyalty. There is a lot of competition out there, not just from Amazon but also smaller boutique sites that offer similar products. Customer experience is what sets you apart. It is the sum of allContinue reading
Nov 26

Search Engine Journal (Julia McCoy)

read How to Build Links Using Testimonials & Reviews via @JuliaEMcCoy Here's how you can use testimonials and reviews as a link building tactic in just four steps.The post How to Build Links Using Testimonials & Reviews via @JuliaEMcCoy appeared first on Search Engine Journal.
Nov 26

Search Engine Journal (Brock Murray)

read How to Turn Unlinked Brand Mentions Into Links via @SEOBrock Creating valuable content but not getting credit for it? Here's how to turn linkless mentions of your brand into links.The post How to Turn Unlinked Brand Mentions Into Links via @SEOBrock appeared first on Search Engine Journal.
Nov 26

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Detroit Car Emblems Logo
Nov 26

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Google Tests Arrows By Titles In Search Result Snippets Google is testing a small search results experiment where it is showing an arrow by the title of the snippets in the search results. Sergey Alakov spotted this and shared a screen shot of it on Twitter. Here is that screen shot:
Nov 26

Online Marketing Blog (Nick Nelson)

read Break Free B2B Series: Janine Wegner on Building Brand Thought Leadership With the Help of Influencers Influencer marketing is in a state of flux. In the past 10 days alone, I’ve seen suggestions that paid influencers are out, and that “influencer marketing — in the traditional sense — is in the midst of an irreversible fail from grace.” Neither of these arguments is off the mark, per se, but they both frame the concept in outdated B2C-centric terms (the authors more or less acknowledge this with their qualifiers). No one can deny that the impact of hired celebrity influencers, transparently sh
Nov 26

Search Engine Journal (Roger Montti)

read Google Losing Page Speed Battle – And Nobody Wins via @martinibuster Is Google's 10 year campaign to increase the speed of the Internet not working?The post Google Losing Page Speed Battle – And Nobody Wins via @martinibuster appeared first on Search Engine Journal.
Nov 26

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing (John E Lincoln)

read How to use Schema to create a Google Action A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch. Please visit Search Engine Land for the full article.
Nov 26

Search Engine Journal (Matt Southern)

read Google Continues to Command a Significant Share of Search Ad Revenue via @MattGSouthern Google maintains its position as leader in search advertising, with net revenue dropping less than one percent since last year.The post Google Continues to Command a Significant Share of Search Ad Revenue via @MattGSouthern appeared first on Search Engine Journal.
Nov 26

Search Engine Journal (Matt Southern)

read Snapchat Usage Projected to Grow Over 14% This Year via @MattGSouthern Snapchat is projected to grow more than anticipated by the end of this year, according to eMarketer.The post Snapchat Usage Projected to Grow Over 14% This Year via @MattGSouthern appeared first on Search Engine Journal.
Nov 26

Search Engine Journal (Matt Southern)

read Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length via @MattGSouthern Snapchat is rolling out new options for advertisers, allowing them to run ads as long as three minutes.The post Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length via @MattGSouthern appeared first on Search Engine Journal.
Nov 25

Search Engine Roundtable (barry@rustybrick.com (Barry Schwartz))

read Daily Search Forum Recap: November 25, 2019 Here is a recap of what happened in the search forums today...
Nov 25

Search Engine Journal (Matt Southern)

read Instagram Explains How Posts Are Chosen for the Explore Page via @MattGSouthern Instagram has revealed new details regarding what goes into selecting posts and stories for the Explore page.The post Instagram Explains How Posts Are Chosen for the Explore Page via @MattGSouthern appeared first on Search Engine Journal.
Nov 25

SEO by the Sea (Bill Slawski)

read User-Specific Knowledge Graphs to Support Queries and Predictions A recently granted patent from Google is about supporting querying and predictions, and it does this by focusing on user-specific knowledge graphs. Those User Specific Knowledge Graphs can be specific to particular users. This means Google can use those graphs to provide results in response to one or more queries submitted by the user, and/or … Continue reading "User-Specific Knowledge Graphs to Support Queries and Predictions" The post User-Specific Knowledge Graphs to Support Queries and
Nov 25

Search Engine Journal (Brent Csutoras)

read Client Reporting: How Top Agencies Do It Better [Webinar] via @brentcsutoras Join our next webinar and discover how top digital agencies leverage reports to prove value and find up-selling opportunities.The post Client Reporting: How Top Agencies Do It Better [Webinar] via @brentcsutoras appeared first on Search Engine Journal.

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